How to Become a Social Media Manager
Social media managers are key in building and maintaining a positive brand image.
Thomas Schueneman2022-10-27T16:25:11-04:00August 17, 2021|Communication, Public Relations and Advertising|
How to Write a Lead in Journalism
Writing compelling leads is an important skill in journalism and all professional written communications designed to inform and influence.
The Essential Steps of the Communication Process
These 7 steps of communication are essential for advertisers, public relations, and communication professionals.
Gender Differences In Communication Styles
Gendered communication specializes on the differences in verbal and nonverbal communication styles between men and women.
Advertising Techniques: Does Humor in Advertising Really Work?
Advertising techniques that involve humor are among the most effective, easing stress and putting a product in a positive light.
The Three Major Types of Global Media and Communication Systems
Global media and communication systems are embedded in politics, culture and history. These 3 types are the most commonly used.
The Recipe for Logo Design (Infographic)
Effective logos make the best use of shape, color and typeface. Put the three together, and you can create an easily recognizable and relatable brand. Take a closer look at the recipe for an effective [...]
5 Marketing Failures You Can Learn From
U.S. marketers spent more than $10 billion on content marketing in 2016, according to Forrester Research. Global marketing spend is estimated at $40 billion. In an effort to stand out, some companies take chances that [...]
How to Become an Event Planner
Organizing an event can be an exciting and rewarding endeavor. Luckily, it can also turn into a career. Event planning is a profession on the rise, with an estimated growth rate of 11 percent by [...]
Ringing in the New Year: A Look at Resolutions (Infographic)
Ringing in the New Year: A Look at Resolutions Not everyone makes New Year’s resolutions, and that may have something to do with the fact that those who do often fail. Let’s take a look [...]
