Writing compelling leads is an important skill in journalism and all professional written communications designed to inform and influence.
These 7 steps of communication are essential for advertisers, public relations, and communication professionals.
Gendered communication specializes on the differences in verbal and nonverbal communication styles between men and women.
Advertising techniques that involve humor are among the most effective, easing stress and putting a product in a positive light.
Global media and communication systems are embedded in politics, culture and history. These 3 types are the most commonly used.
Effective logos make the best use of shape, color and typeface. Put the three together, and you can create an easily recognizable and relatable brand. Take a closer look at the recipe for an effective [...]
U.S. marketers spent more than $10 billion on content marketing in 2016, according to Forrester Research. Global marketing spend is estimated at $40 billion. In an effort to stand out, some companies take chances that [...]
Organizing an event can be an exciting and rewarding endeavor. Luckily, it can also turn into a career. Event planning is a profession on the rise, with an estimated growth rate of 11 percent by [...]
Ringing in the New Year: A Look at Resolutions Not everyone makes New Year’s resolutions, and that may have something to do with the fact that those who do often fail. Let’s take a look [...]
Sending the Right Message: The Relationship Between Public Relations and Political Campaign Strategies
In many ways, public relations is a natural extension of politics. The way the general public perceives political candidates goes a long way toward how they will vote. But controlling public perception is easier said [...]