Overview – M.A. in Communication Technology

Why an online master’s in communication technology?

The way we communicate is changing rapidly. For those working in communication careers, embracing technology — and technological change — is imperative for career success. By earning your Master of Arts (M.A.) in Communication Technology online with Point Park University, you’ll receive the blend of theory and practice necessary to succeed in the communication fields of today and tomorrow. Named one of the 2017 Most Affordable Online Colleges for a Master’s in Communications, Point Park’s online Master of Arts in Communication Technology program offers a nurturing community of peers and professionals where students can prepare for tomorrow’s workforce.

Curriculum Overview

As you earn a master’s in communication technology online with Point Park University, you’ll explore a curriculum that fosters relevant skills in this evolving field, including multimedia, graphic design, social media, integrated marketing and search engine optimization. Each course offered through the master’s in communication online program is developed and taught by professionals with years of industry expertise to provide students with real-world knowledge and experience that they can easily apply to the workplace. Our supportive environment is designed to help working students succeed with personal attention and flexible classes.

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  • Next Start Date: January 10, 2022
Program Length: 2-3 years
Credit Hours: 36 Hours
Course Length: 8 Weeks
Cost Per Credit: $740
Transfer Credits Accepted: Up to 9
  • Est. Program Length: 2-3 Years

  • Credit Hours: 36 Hours

  • Course Length: 8 Weeks

  • Cost Per Credit: $740

  • Transfer Credits Accepted: Up to 9

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Available Concentrations

Applied Practices

With an emphasis on the role and impact of technology in our society, the applied practices concentration offers students training in visual communication, web publishing and global communication. This program is ideal for those interested in a Ph.D. program, but still maintains career-focused courses.

Social Media

Social media has fundamentally altered the communication field and this concentration seeks to train students to take advantage of it. With courses in analytics, strategic communication and campaign planning, you will be prepared to build a career in this growing area.

Course Offerings

Admission Requirements

Course Description
This course surveys contemporary theories in the field of communication including theories of mass communication, media and society, media content, new media, social construction of technology, and the impact of media on audiences. Theories and models originating both in the social sciences and the humanities are examined.

Course Description
Study of contemporary and classic cases related to state and federal law of freedom of the press and freedom of speech. Problems caused by efforts by government to control mass media and the freedom of government/public information also are addressed. Not open to the student with credit in JOUR 418. This course may be waived based on previous professional experience and/or academic work. Any waived course must be replaced by elective credits.

Course Description
Students examine mass communication professionals’ characteristics and work environments. Students also examine ethical issues presented in the modern media, including their historical contexts and practical ramifications. The course compares and contrasts ethical standards and systems with professional processes and practices, and legal principles. Not open to the student with credit in JOUR 412. This course may be waived based on previous professional experience and/or academic work. Any waived course must be replaced by elective credits.

Course Description
Students analyze and apply social scientific research methods used by academic researchers and/or in industry and professional research especially surveys, polls, content and textual analysis, controlled experiments, focus groups, in-depth interviews, case studies, ethnography, and cultural/critical studies. Students also learn the structure, purpose, and philosophy of mass communication theory, and tailor homework assignments and term papers to their own professional/industry interests.

Course Description
Application of visual communication theories to the analysis, interpretation, and critical assessment of visual messages. Examines the implications of various means of creating, manipulating, and disseminating visual messages. Course topics include but are not limited to visual language, semiotics, visual rhetoric, visual ethics, and visualization strategies for professional communicators. Enables students to develop a range of visual communication competencies.

Course Description
This course will provide students the conceptual and technical understanding of the power and philosophy of social media. The course will specifically focus on how social media is changing media, business, journalism and government in fundamental ways. Upon completion of this course, students will have practical knowledge in the use of social media tools and building and maintaining an online community as well as a solid foundation in writing and reporting for social media. Dual listed with JOUR 306.

Course Description
Examination of technology mediated communication with special attention to the role of communication technology in diverse settings ranging from interpersonal to group communication, organizational communication and business communication. Emphasis is placed on strategies for communication problem solving in mediated contexts.
Course Description
The information and communication technologies revolution generates a flow of global communications 139 that transcend national boundaries. This course focuses on the emergence and growth of communication channels and networks that operate on a global scale. Emphasis is placed on the opportunities for human communication brought by globalization, such as opening new communicative spaces, increasing social interconnectedness, adding platforms for participation, and challenges associated with the global – local divides. Enables students to improve their ability to communicate and use technology effectively and appropriately in an increasingly globalized world.
Course Description
This course is for students who wish to attain a comprehensive vision of communication and broaden their perspectives across the traditional fields. It explores the intersection of communication, technology and culture with a focus on six major areas: information, networking, socialization, identity, entertainment, and globalization. Covers issues such as technological determinism, social shaping of communication technologies, identity formation, cultural transnationalization and globalization.
Course Description
Students will learn to use electronic photo and graphics editing tools such as a slide and negative scanner and industry standard software such as Photoshop. As the photojournalists move out of the darkroom and into the electronic newsroom, these skills will be increasingly vital to their careers. Not open to the student with credit in PHOT 350.
Course Description
Intermediate field video pre-production, production and post-production concepts and techniques are developed and applied. Students combine fundamentals of all three phases of the production process into a unified system of video planning, creation, construction, and feedback. Prerequisite: JOUR 528 or permission.
Course Description
Using Macintosh and PCs for desktop publishing. Emphasis on technical skills, design and creativity in producing professional publications. Beginning skills taught, advancing to projects involving newsletters, newspaper and magazine pages, advertisements and brochures, as time permits. Not available to the student with credit in JOUR 407.
Course Description
This course will provide technical background for those students in the Digital Media field. Students will incorporate Web design theory and technical skills to create a series of Web products, including graphics, animations, and Web pages. Students will learn the current practices of Web publishing, which may include HTML, Flash, PhP coding, and the use of Content Management Systems. Upon completion of this class, students will have a variety of Web design pieces to add to their portfolios.

Course Description
This course will provide students the conceptual and technical understanding of the power and philosophy of social media. The course will specifically focus on how social media is changing media, business, journalism and government in fundamental ways. Upon completion of this course, students will have practical knowledge in the use of social media tools and building and maintaining an online community as well as a solid foundation in writing and reporting for social media.

Course Description
This course will provide students the conceptual and technical understanding of the power and philosophy of social media. The course will specifically focus on how social media is changing media, business, journalism and government in fundamental ways. Upon completion of this course, students will have practical knowledge in the use of social media tools and building and maintaining an online community as well as a solid foundation in writing and reporting for social media.

Course Description
This course will teach students how to prove return on investment (ROI) to clients by understanding and evaluating analytics. In addition, students will learn search engine optimization best practices to further increase a brand’s social media ROI. Students will have a deeper understanding of the principles and how to measure and prove the ROI of social media and a working knowledge of various industry-standard analytics tools. Students will write social media reports for clients based on ROI and analytics results.

Course Description

Students will research, write and implement advanced social media concepts including analytics, advertising, activism, influencers and budgets. Social media for journalists will be emphasized. Students will either work directly with business or nonprofit clients to plan and execute a social media campaign or publish an advanced social media journalism project.

CHOOSE TWO OF THE FOLLOWING :

Course Description
A laboratory course that combines techniques of journalistic writing and editing. This is for the graduate student who has earned a bachelor’s degree in a discipline other than journalism or those required to, or wishing to polish their skills in writing and editing on a professional level. Graduate students who have professional experience, undergraduate credit for or pass departmental examinations in journalistic writing and editing may be granted a waiver for the course.

Course Description
Using Macintosh and PCs for desktop publishing. Emphasis on technical skills, design and creativity in producing professional publications. Beginning skills taught, advancing to projects involving newsletters, newspaper and magazine pages, advertisements and brochures, as time permits. Not available to the student with credit in JOUR 407.

Course Description
Application of visual communication theories to the analysis, interpretation, and critical assessment of visual messages. Examines the implications of various means of creating, manipulating, and disseminating visual messages. Course topics include but are not limited to visual language, semiotics, visual rhetoric, visual ethics, and visualization strategies for professional communicators. Enables students to develop a range of visual communication competencies.
Course Description
This course will provide students the conceptual and technical understanding of the power and philosophy of social media. The course will specifically focus on how social media is changing media, business, journalism and government in fundamental ways. Upon completion of this course, students will have practical knowledge in the use of social media tools and building and maintaining an online community as well as a solid foundation in writing and reporting for social media. Dual listed with JOUR 306.
Course Description
Examination of technology mediated communication with special attention to the role of communication technology in diverse settings ranging from interpersonal to group communication, organizational communication and business communication. Emphasis is placed on strategies for communication problem solving in mediated contexts.
Course Description
The information and communication technologies revolution generates a flow of global communications that transcend national boundaries. This course focuses on the emergence and growth of communication channels and networks that operate on a global scale. Emphasis is placed on the opportunities for human communication brought by globalization, such as opening new communicative spaces, increasing social interconnectedness, adding platforms for participation, and challenges associated with the global – local divides. Enables students to improve their ability to communicate and use technology effectively and appropriately in an increasingly globalized world.
Course Description
This course provide students with advanced planning, design and production t