Program Overview

Why an Online B.S. in Sports, Arts & Entertainment Management?

Taught by innovators with proven track records in the field, Point Park University’s online bachelor’s in Sports, Arts & Entertainment Management will prepare you for a career that combines business and creativity. During the fully online program, you will develop critical communication, management and analytical skills as you learn first hand how to advocate effectively for an organization, player or artist. Through the carefully designed curriculum and hands-on experience you gain from the online classroom, you will be equipped to advance your career with sports’ most-admired teams, world-class arts and cultural organizations and nationally acclaimed entertainment venues.

Curriculum Overview

The online B.S. in Sports, Arts & Entertainment Management features a dynamic yet balanced core curriculum that spans an array of material to prepare you to enter the field. As a result, you will engage with topics such as management of events, venues, and festivals; Esports; performing arts presenting and touring; media relations in sports and the arts; talent booking; and emerging trends in the music industry.

Because of the diversity of the subjects explored in the course curriculum, you’ll have the ability to choose the specific entertainment management segment you wish to focus on. To ensure you are pursuing the right avenue, you will gain real-world experience through the program’s unique internship program.

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  • Next Start Date:October 24, 2020
  • Est. Program Length:2–4 years
  • Credit Hours:121
  • Course Length:8 weeks
  • Cost Per Credit:$499
  • Transfer Credits Accepted:Up to 90

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Thematic Core Courses (42 credits)
  • COMM 101 – Oral Comm. and Pres.
  • ENGL 101 – College Composition
  • UNIV 102 – University and Community Life
  • Explore the World
  • Investigate Science
  • Investigate Mathematics – MATH 180 – College Algebra
  • Interpret Creative Works
  • Understand People
  • Succeed in Business
  • Appreciate and Apply the Arts
  • Discover Technology – CMPS 114 – Problem Solving with Information Technology
  • Senior Capstone – BMGT 481
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Course Description
This course included communication theory as well as speech preparation, delivery, and communication technology. Student learning focuses on researching, composing, and delivering formal and impromptu speeches and presentations. Topics include research, analyzing and adapting audiences, message construction, outlining, delivery of messages and effective use of visual aids and technology. This course will develop each student’s ability to communicate effectively with respect to audience and purpose. The major emphasis is on the preparation and delivery of presentations ranging from one-on-one pitches and small group discussion to large audience speeches.
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Course Description
Students will write argument-based assignments leading to an independently researched project based on academic and professional goals. Students will be required to 1.) find and integrate a variety of sources, 2.) read and analyze these sources, 3.) develop strong thesis statements that reflect perspectives on topics or issues, and 4.) construct persuasive arguments that engage with the viewpoints of experts and commentators. As the term progresses, students will have the opportunity to re-think or revise the ideas and perspectives they explored in earlier writing assignments by engaging with peer feedback and revising earlier drafts. Placement recommendations will require students to take ENGL 101 as a three credit course OR in conjunction with an additional credit of lab or studio instruction. Students who earn F or NP grades in ENGL 101 will be required to re-take the course in conjunction with a one-credit Writing Studio course.
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Course Description
This course introduces students to the different kinds of communities that people construct for themselves (e.g. social, political, artistic, etc.) and the values and dynamics that define such communities (e.g. cooperation, civility, tolerance, responsibility, etc.). The notion of what it means to be a responsible member of the community will actively be explored and discussed by engagement and analysis of multiple communities: the classroom community, the Point Park University community, and the Pittsburgh community. Students will also examine the responsibilities they have to their personal academic development.
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Choose two of the following courses:

  • ECON 201 – Principles of Macroeconomics
  • GCS 175 – Intro to Global Cultural Studies
  • GCS/MLNG – 205 Languages of the World
  • HIST 201 – Western Civilization I
  • HIST 202 – Western Civilization II
  • PADM 210/POLS 204 – Public Administration
  • POLS 205 – World Geography
  • POLS 250 – Intro to Study of Gov’t Systems
  • PHIL 215 – World Religions
  • SOC/MLNG 260 – Japanese Culture
  • THEA 225 – History Theatre I
  • THEA 226 – History Theatre II
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Choose one of the following courses:

  • CHEM 101 – General Chemistry I
  • NSET 110 – Intro to Natural Sciences I
  • NSET 111 – Intro to Natural Sciences II
  • NSET 120 – Environmental Science
  • NSET 122 – The Science of Light
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Course Description
This college level algebra course includes the study of linear, polynomial, rational, radical, quadratic, exponential, and logarithmic functions and their graphs. Other topics include inequalities, factoring, systems of equations, complex numbers, and applications. Students enrolling in this course should have a background in college preparatory algebra, including high school Algebra I and Algebra II or equivalent.
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Choose one of the following courses:

  • EDUC 252 – Children’s Literature
  • ENGL 120 – Introduction to Literary Studies
  • ENGL 251 – World Lit: Novels
  • ENGL 252 – The Art of Creative Nonfiction
  • ENGL 253 – The Art of Poetry
  • ENGL 254 – The Art of Short Story
  • ENGL 255 – Theoretical Approaches to the Study of Literature
  • JOUR 225 – Deconstructing the Story
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Choice One:
PSYC 150 Psych Foundations
Examines psychological foundations underlying the development of personal, professional, academic, and cultural world views, and examines how those world views influence questions that human beings ask and answers they find. Students will be asked to express their ideas in both oral and written form.
Choice Two:
Choose one of the following courses:

  • EDUC 220 – Family and Community Diversity
  • EDUC 228 – Educational Psychology
  • HIST 206 – Foundations in Feminism: Women’s History in Western World
  • PSYC 150 – Psychological Foundations
  • PSYC 203 – Theories of Personality
  • PSYC 214 – Psychology of Emotion
  • PSYC 230 – Characterological and Psychotic in Film and Fiction
  • SOC 150 – Sociological Foundations
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Choose one of the following courses:

  • BMGT 271 – The Money Thing: Life and Finances During and After College
  • BUS 404 – Business Ethics
  • CMPS 330 – Electronic Commerce
  • ECON 202 – Principles of Microeconomics
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Choose one of the following courses:

  • ART 100 – Intro to Visual Arts
  • CINE 170 – Intro to Screenwriting for Non-Majors
  • COMM 290 – Seminar in Media Studies
  • COPA 250 – Exploring the Arts
  • EDUC 251 – Art and Music in Teaching
  • ENGL 200 – Creative Writing
  • ENGL 252 – The Art of Creative Nonfiction
  • ENGL 253 – The Art of Poetry
  • ENGL 254 – The Art of Short Story
  • MLNG 220 – French Literature in Translation
  • PHOT 101 – Photography for Non-Majors
  • THEA 230 – Introduction to Theatre
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Course Description
A course on how Information Technology impacts organizations and how to use Information Technology to solve problems. Topics include: main concepts of Information Technology at a general level, online collaboration tools, application software, and information literacy as applied to searching and using the Internet. In addition, students will become proficient at an intermediate level in using application software. The student will learn each of the four software applications (Spreadsheets, Database, Word Processing and Presentation) and be able to apply them successfully to problem solving scenarios.
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Course Description
This capstone class requires students to interpret knowledge gained throughout their coursework in the University core and major program in order to conceptualize a business model (mission/vision/values), analyze a company’s business model, and create a business operations plan for a theoretical organization. An e-Portfolio will be utilized for assessment purposes. Prerequisites: ACCT, BMGT, or ECON/FIN Major. 90 or more credit hours. ACCT 101, 102; BMGT 201, 202, 300; ECON 201, 202; and any 1 course in the student’s concentration area.
Departmental General Requirements (34 credits)
  • MATH 175 – Elementary Statistics
  • ACCT 210 – Intro to Financial Accounting
  • ACCT 220 – Managerial Accounting
  • BMGT 201 – Business Law I
  • BMGT 205 – Principles of Marketing
  • BMGT 207 – Human Resource Management
  • BMGT 280 – Business Career Prep
  • BMGT 300 – Corporate Finance
  • BMGT 338 – Operations Mgmt/QA
  • BMGT 340 – Org Behav w/Topics in Mgt
  • CMPS 300 – Info Tech for Managers
  • ECON 202 – Principles of Microeconomics
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Course Description
Data analysis and charts, rules of probability, conditional probability, distributions, random variables, sampling, confidence interval estimates, hypothesis testing, regression and correlation. Students enrolling in this course should have a background in college preparatory algebra, including high school Algebra I and Algebra II or equivalent.
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Course Description
The basic principles and procedures for gathering, recording, summarizing and interpreting accounting data.
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Course Description
Use of accounting information for management planning and control and the interpretation of accounting data as a management tool. Prerequisite: ACCT 102.
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Course Description
An introduction to the law in general and a survey of the law as it relates to business transactions including the law of contracts, agency and employment, personal property, bailments, real property, wills, descendants’ estates, trusts and international law. Prerequisite: BMGT 101.
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Course Description
Study of functions, institutions, marketing structure tools, career opportunities and the preparation of a complete marketing campaign for a job.
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Course Description
Selection procedures, training techniques, wage and salary administration, fringe benefits, grievance procedures and disciplinary action. Prerequisites: BMGT 101; PSYC 150.
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Course Description
This Pass/Fail course will prepare each student for their formal review by a board to determine each student’s ability to enroll in the Cooperative Education program in the School of Business. Emphasis will be placed on resume and cover letter writing, mock interviews, electronic portfolio, and various other methods to adequately prepare students for possible Cooperative Educational opportunities. Prerequisite: Sophomore standing.
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Course Description
The problems associated with the effective management of capital. Includes the development of corporations, legal aspects, securities market, and financial planning and development. Prerequisites: BMGT 101; ACCT 102; MATH 175.
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Course Description
Students will study concepts of operations management. Students will learn to use statistical techniques and quantitative analysis to apply to business type problems. Topics will include: Project management (PERT), use of formulas/mathematical equations/probability to make business decisions, models such as linear programming, forecasting, and basic inventory models.
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Course Description
Examines the role of individual and group behavior within work organizations. Review the traditional theories of management. Topics will include motivation, leadership, group behavior, organizational structure, conflict management, and resistance to change.
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Course Description
The course focuses on the computerized and Web-based systems used in business. Topics covered will includeknowledge management, customer relationship management, enterprise resource management, and supply chain management.
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Course Description
An introduction to the pricing and allocation mechanism of the classical market economy.
Major Requirements (33 credits)
  • SAEM 101 – Intro to the Sports, Arts and Entertainment Business
  • SAEM 152 – Business of Live Entertainment
  • SAEM 201 – Event Management
  • SAEM 202 – SAE Marketing & Promotion
  • SAEM 301 – Facility & Venue Design/Administration
  • SAEM 310 – Personal Brand & Business Development
  • SAEM 350 – Sports, Arts and Entertainment Internship
  • SAEM 401 – Legal Aspects Sports, Arts and Entertainment
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Course Description
SAEM 101 functions as an introduction to business basics (emphasis on entrepreneurial skills) within the context of the Sports, Arts and Entertainment industry. Students will receive an opportunity for experiential learning through a SAEM live event assignment and shadowing exercise.
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Course Description
This course will cover many facets of the Sports, Arts and Entertainment business, and students will comprehend how live entertainment is a part of all of the disciplines. Highlights include training in the fundamentals of the entertainment business, which includes marketing, promotion, advertising, finance, theatre production, venue management, artist management, artist touring, the recording industry, ticketing operations, sponsorship and more Prerequisites: SAEM Major, SAEM 101.
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Course Description
This class will examine the foundation of sports, arts, and entertainment event management. Students will understand concept development, site selection, marketing, budgeting, sponsorship and volunteer management for events. This course will address major trends and successful business practices in event management today. Prerequisites: SAEM 101.
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Course Description
Students will be able to apply fundamental marketing and promotional concepts to the sports, arts and entertainment industry. Utilizing these theories, students will identify the consumer and product markets and develop appropriate marketing and promotional plans. Prerequisites: SAEM 101.
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Course Description
This course focuses on the principles and practices of operating Sports, Arts and Entertainment venues and recreational facilities. Emphasis is on the management of such facilities, in addition to security, staffing, operations, budgeting and other related areas. This course also focuses on the technical demands and methods for equipping and operating sports, arts and entertainment venue. Prerequisites: SAEM Major, SAEM 201, SAEM 202.
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Course Description
A business development career path includes opportunities in media supported advertising and sponsorships and live entertainment sponsorship, premium seating, ticketing. In this course you will build your own professional personal brand and conduct business with appropriate and expected etiquette. You’ll learn to prospect, conduct a needs analysis, create and deliver a proposal and develop strong client relationships. Prerequisites: SAEM Major, SAEM 202.
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Course Description
Internships provide students with hands on experience at sports, arts, and entertainment organizations. Students gain practical experience, enhance skills learned in the classroom, and acquire contacts with professionals in SAEM. This course requires students to complete 200 hours in the field, be evaluated by their supervisors and prepare a report. For SAEM/COPA dual majors who are considering continuing for their MBA, a total of 250 hours is required. Students must be approved prior to beginning their internship and should have a Q.P.A. of 3.0 or higher. Prerequisites: SAEM major with approval; SAEM 250.
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Course Description
Utilizing case law, this course will provide an in depth discussion of the role of the law in the sports, art and entertainment industry. Students will gain a comprehensive understanding of the SAE industry through in-class discussions, legal briefings, textbook and trade publications. Prerequisites: SAEM Major, BMGT 201, Junior Standing.
Select a Focus Area (12 credits)
  • Sports
  • Entertainment (Music)
  • Arts
  • SAEM Marketing
  • General
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Focus Area Details

  • SAEM 260 Amateur Athletics
  • SAEM 320 Ticketing
  • SAEM 360 Sports Agents
  • SAEM 362 Sports Management/Lead
  • SAEM 364 Media Relations in Sports
  • SAEM 395 Special Topics
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Focus Area Details

  • SAEM 320 Ticketing
  • SAEM 330 Talent/Booking
  • SAEM 331 Production Tour Management
  • SAEM 332 Emerging Trends
  • SAEM 333 Pioneer Records
  • SAEM 395 Special Topics
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Focus Area Details

  • SAEM 240 Perf Arts Present&Tour
  • SAEM 320 Ticketing
  • SAEM 325 Essential Fundraising Prin
  • SAEM 395 Special Topics
  • SAEM 420 Prod for Comm Nonprofit
  • SAEM 445 Adv Fundraising
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Focus Area Details

  • CMPS 330 E-Commerce
  • GRID 307 Graphic Design II
  • SAEM 210 Dig Marketing
  • SAEM 303 Advertising, PR, Social Media
  • SAEM 320 Ticketing
  • SAEM 395 Special Topics
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Focus Area Details
Choose 12 credits across all or one of the focus areas, or use the focus areas and general electives to earn a related minor, including: Accounting, Applied Computer Science, Digital Marketing, Human Resources Management, Marketing, Nonprofit Management, Professional Sales, Social Media, or Public Relations and Advertising.
Optional Experiential Learning (max of 6 credits)

For all focus areas, students may choose a max of 6 credits from the following courses:

  • BMGT 380 Cooperative Education I
  • SAEM 460 Internship II
  • SAEM 461 Internship III

Unduplicated credits in related minors or double majors may be used with advisor approval.

  1. Admission requires a satisfactory transcript from either a high school or post-secondary institution. Transcripts from post-secondary institutions must include a minimum of 12 earned credits or six months of training. A cumulative minimum GPA of 2.0 is required. Students with a lower GPA may be considered for admission by the program director based on additional
    information in support of the application.
  2. The university reserves the right to require an interview or supplementary materials for any applicant (degree or non-degree) and use these as a means for making an admission decision.

Graduation Requirements

  1. Upon completion of prerequisite courses, all students are required to complete at least one professional internship with a sports, arts, entertainment, or marketing organization. Students are responsible for finding, applying for, and securing their own internship. Students must complete SAEM 101 and SAEM 250 before applying for an internship.
  2. Students must maintain a 3.0 GPA in order to be eligible to intern, and thus in order to graduate with a B.S. in Sports, Arts, and Entertainment Management.

Career Outcomes

Group Events Specialist – Cleveland Cavaliers

Group events specialists are responsible for cultivating relationships with individuals, organizations, and companies on behalf of an organization. They work with the ticketing, marketing, and other departments to develop creative promotions, events, and ticket packages. Group Events Specialists typically earn a base salary, plus commissions earned through ticket sales.

Touring & Artist Development – Elektra Music Group

Touring & artist development professionals maintain internal touring and contact databases, as well as disseminate all touring-related updates for their artists. They also assist in the production and execution of artist showcases, listening sessions, and events.

Sr. Manager, Individual Giving and Development Operations – Lincoln Center for the Performing Arts

Managers in giving and development are responsible for managing donor portfolios, tracking gifts, and providing weekly fundraising reports. They also plan, execute, and staff cultivation and stewardship events, as well as manage other special projects.

Marketing & Communications Manager – Pittsburgh Downtown Partnership

Marketing & communications managers oversee all forms of communication, including website, social media, event marketing, signage, newsletters, and press releases for the organization. They develop and implement communications for all of the organization’s events, promotions, and initiatives.

Next Steps

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Discover the Point Park University Online degree that will help you further your current career, or forge a new career path.

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