Why earn a Marketing and Sales degree online?

Marketing and sales are both major factors in business success. With Point Park University’s online bachelor’s degree in marketing and sales, you’ll learn to research and interpret data as well as effectively present information, influence sales and negotiate in diverse industries. Through advanced courses grounded in essential marketing and sales topics, you’ll become proficient in buyer behavior, digital marketing concepts, sales management, product innovation and more. Designed for working individuals eager for career advancement, the bachelor’s degree in marketing and sales is delivered fully online and provides flexible schedule options, so you can learn on your own time as you take the next step toward success.

Curriculum Overview

Point Park University’s online bachelor’s degree in marketing and sales helps students learn to research, identify and interpret data, present diverse information and negotiate professionally. Taught by professionals for professionals, each course included in this program focuses on the career-ready skills students need for success. Discover what you can achieve as a leader in your career by earning a marketing degree online.

Transform Your Experience into College Credit

Point Park University is proud to introduce a new Prior Learning Assessment and Advanced Standing/Experiential Learning Credit opportunities. Students can transfer credits from qualifying experiences including other college institutions, College Level Examination Program (CLEP), DANTES Subject Standardized Tests (DSST exams) or UEXCEL exams, Advanced Placement (AP) credit and experiential learning assessment portfolio submissions. Experiential learning credits are not considered current coursework for financial aid and they do not fulfill any of the minimum 30 credits that must be completed at Point Park University to graduate. In addition, experiential learning credits through portfolio submissions are capped at 18 credits.

Contact an enrollment counselor to learn more.

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  • Next Start Date: October 24, 2021
Est. Program Length: 2 – 4 Years
Credit Hours: 121
Course Length: 8 Weeks
Cost Per Credit: $520
Transfer Credits Accepted: Up to 90
  • Est. Program Length: 2 – 4 Years

  • Credit Hours: 121

  • Course Length: 8 Weeks

  • Cost Per Credit: $520

  • Transfer Credits Accepted: Up to 90

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How Marketing and Sales Makes an Impact

Marketing and sales professionals play particularly impactful roles within and for organizations. They often serve as the revenue drivers, influencers, awareness creators, researchers and connectors.


Course Offerings

Admission Requirements

Course Description
This course introduces students to the different kinds of communities that people construct for themselves (e.g. social, political, artistic, etc.) and the values and dynamics that define such communities (e.g. cooperation, civility, tolerance, responsibility, etc.). The notion of what it means to be a responsible member of the community will actively be explored and discussed by engagement and analysis of multiple communities: the classroom community, the Point Park University community, and the Pittsburgh community. Students will also examine the responsibilities they have to their personal academic development.

Course Description
This course included communication theory as well as speech preparation, delivery, and communication technology. Student learning focuses on researching, composing, and delivering formal and impromptu speeches and presentations. Topics include research, analyzing and adapting audiences, message construction, outlining, delivery of messages and effective use of visual aids and technology. This course will develop each student’s ability to communicate effectively with respect to audience and purpose. The major emphasis is on the preparation and delivery of presentations ranging from one-on-one pitches and small group discussion to large audience speeches.

Course Description
Students will write argument-based assignments leading to an independently researched project based on academic and professional goals. Students will be required to 1.) find and integrate a variety of sources, 2.) read and analyze these sources, 3.) develop strong thesis statements that reflect perspectives on topics or issues, and 4.) construct persuasive arguments that engage with the viewpoints of experts and commentators. As the term progresses, students will have the opportunity to re-think or revise the ideas and perspectives they explored in earlier writing assignments by engaging with peer feedback and revising earlier drafts. Placement recommendations will require students to take ENGL 101 as a three credit course OR in conjunction with an additional credit of lab or studio instruction. Students who earn F or NP grades in ENGL 101 will be required to re-take the course in conjunction with a one-credit Writing Studio course.

Course Description
This college level algebra course includes the study of linear, polynomial, rational, radical, quadratic, exponential, and logarithmic functions and their graphs. Other topics include inequalities, factoring, systems of equations, complex numbers, and applications. Students enrolling in this course should have a background in college preparatory algebra, including high school Algebra I and Algebra II or equivalent.

Course Description:

A course on how Information Technology impacts organizations and how to use Information Technology to solve problems. Topics include: main concepts of Information Technology at a general level, online collaboration tools, application software, and information literacy as applied to searching and using the Internet. In addition, students will become proficient at an intermediate level in using application software. The student will learn each of the four software applications (Spreadsheet, Database, Word Processing and Presentation) and be able to apply them successfully to problem-solving scenarios.

Course Description:

A philosophical investigation of the main concepts and theories of ethics, with applications to fundamental moral questions as they arise in different areas of business. The following issues may be used as illustrations: affirmative action, investment in unethical companies or countries, product safety, whistle blowing and advertising.

Choose ECON 201 and one of the following courses:

  • ECON 201 – Principles of Macroeconomics (*Required by Department Major)
  • GCS 175 – Intro to Global Cultural Studies
  • HIST 201 – Western Civilization I
  • HIST 202 – Western Civilization II
  • PADM 210/POLS 204 – Public Administration
  • POLS 205 – World Geography
  • POLS 250 – Intro to Study of Gov’t Systems
  • PHIL 215 – World Religions

Choose one of the following courses:

  • NSET 110 – Intro to Natural Sciences I
  • NSET 111 – Intro to Natural Sciences II

Choose one of the following courses:

  • ENGL 250 – World Lit: Drama, Poetry, Epic
  • ENGL 251 – World Lit: Novels

Choose PSYC 150 and one of the following courses:

  • PSYC 150 – Psychological Foundations (*Required by Department Major)
  • PSYC 214 – Psychology of Emotion
  • SOC 150 – Sociological Foundations

Choose one of the following courses:

  • ART 100 – Intro to Visual Arts
  • COMM 290 – Seminar in Media Studies
  • COPA 250 – Exploring the Arts

Course Description
This course covers data analysis and charts, rules of probability, conditional probability, distributions, random variables, sampling, confidence interval estimates, hypothesis testing, regression and correlation. Students enrolling in this course should have a background in college preparatory algebra, including high school Algebra I and Algebra II or equivalent.

Course Description
Introduction to and application of financial accounting concepts relating to the importance of accounting in business and the application of generally accepted accounting principles related to the collection, recording, analysis, interpretation and reporting of financial accounting information.

Course Description
Introduction to and application of managerial accounting concepts related to the use and interpretation of accounting data in decision-making.

Course Description
Overview of HR functions with a focus on: recruitment and selection processes, performance appraisal systems, compensation and benefit systems, EEOC compliance, employee relations and discipline.

Course Description
An introduction to the law in general and a survey of the law as it relates to business transactions including the law of contracts, agency and employment, personal property, bailments, real property, wills, descendants’ estates, trusts and international law.

Course Description
Students will study concepts of operations management. Students will learn to use statistical techniques and quantitative analysis to apply to business type problems. Topics will include: Project management (PERT), use of formulas/mathematical equations/probability to make business decisions, models such as linear programming, forecasting and basic inventory models.

Course Description
Examines the role of individual and group behavior within work organizations. Review the traditional theories of management. Topics will include motivation, leadership, group behavior, organizational structure, conflict management and resistance to change.

Course Description
The course focuses on the computerized and Web-based systems used in business. Topics covered will include knowledge management, customer relationship management, enterprise resource management and supply chain management.

Course Description
An introduction to the pricing and allocation mechanism of the classical market economy.

Course Description
The problems associated with the effective management of capital. Includes the development of corporations, legal aspects, securities market and financial planning and development.

Course Description
This foundational marketing course introduces students to the principles and practices of marketing, including core marketing concepts, the marketing mix, the marketing environment, business and consumer markets, marketing research, marketing technology and marketing planning. Students will explore marketing careers and gain an understanding of the dynamic role of marketing in an organization and in society.

Course Description
This class will prepare students for entry into the professional world of marketing and sales by developing foundational skills in interviewing and marketing themselves utilizing resumes, cover letters, social media and e-portfolios.

Course Description
The objectives, methods and forms of business communications; business research and the classification and presentation of findings.

Course Description
Life is coming and so are its financial responsibilities. Now is the time to become more financially literate. This course will provide students an engaging and approachable framework for developing greater financial literary and creating financial plans as students move out of their college experience and into the real-world. Topics such as student loan consolidation, balancing consumer needs and savings, creating financial budgets and plans, maintaining a healthy credit standing and developing long-term financial horizons will be few of the areas covered through the use of readily available PC and mobile applications.

Course Description
This foundational selling course takes a holistic approach to selling and the sales process, emphasizing sales strategies and techniques from a need-satisfaction perspective. Topics will include sales careers, the role of sales in an organization, communication and influence skills, ethics and social responsibility and the selling process. Students will have an opportunity to apply the selling process, including pre-call research, prospecting, uncovering needs and buying motives, presenting sales messages, negotiating and gaining commitment through exercises and role-plays.

Course Description
The internet and related technology skills are required by most business today – particularly in the realm of marketing. You’ll learn the basic language of the online marketing ecosystem including advertising, search engine optimization/management, analytics, content development/deployment and social media. This is a hybrid course, combining online learning with in-person implementation of learning with real clients during our class time. Dual listed with SAEM 210.

Course Description
Understanding decision processes and the buying behavior of consumers and organizations guides development of marketing and sales initiatives. In this course, concepts, theories and frameworks will be introduced to understand buyer behavior and its implications for marketing and sales decision-making.

Course Description
Marketing and selling oneself is important in many aspects of personal and professional development, particularly in the fields of marketing and sales. In this course, students will build their own professional personal brand and conduct business with appropriate and expected etiquette. Marketing and sales concepts and theories, including the marketing mix and sales process, will be used for personal brand development and business development.

Course Description
This course emphasizes the role of systematic information gathering and analysis for marketing decision-making with an emphasis on the analysis and interpretation of primary and secondary data. Principles of marketing analytics will be covered with a focus on translating data into meaningful business insights and strategy. Data privacy and ethics will also be considered. Case studies and/or client-based projects will be utilized.

Course Description
In marketing and sales, both strategy and implementation are significantly impacted by technology and digital tools, and this course will explore new and existing technologies to better prepare students to enter these dynamic fields. Prerequisites:MKTS 205, MKTS 206.

PRAD 306 Social Media Practices – This course will provide students the conceptual and technical understanding of the power and philosophy of social media. The course will specifically focus on how social media is changing media, business, journalism and government in fundamental ways. Upon completion of this course, students will have practical knowledge in the use of social media tools and building and maintaining an online community as well as a solid foundation in writing and reporting for social media.

MKTS 320 Creativity and Product In