Program Overview

Why earn a sales and marketing degree online?

Marketing and sales are both major factors in business success. With Point Park University’s online bachelor’s degree in sales and marketing, you’ll learn to research and interpret data as well as effectively present information, influence sales and negotiate in diverse industries. Through advanced courses grounded in essential marketing and sales topics, you’ll become proficient in buyer behavior, digital marketing concepts, sales management, product innovation and more. Designed for working individuals eager for career advancement, the bachelor’s degree in sales and marketing is delivered fully online and provides flexible schedule options, so you can learn on your own time as you take the next step toward success.

Curriculum Overview

Point Park University’s online bachelor’s degree in sales and marketing helps students learn to research, identify and interpret data, present diverse information and negotiate professionally. Taught by professionals for professionals, each course included in this program focuses on the career-ready skills students need for success. Discover what you can achieve as a leader in your career by earning a marketing degree online.

Transform Your Experience into College Credit

Point Park University is proud to introduce a new Prior Learning Assessment and Advanced Standing/Experiential Learning Credit opportunities. Students can transfer credits from qualifying experiences including other college institutions, College Level Examination Program (CLEP), DANTES Subject Standardized Tests (DSST exams) or UEXCEL exams, Advanced Placement (AP) credit and experiential learning assessment portfolio submissions. Experiential learning credits are not considered current coursework for financial aid and they do not fulfill any of the minimum 30 credits that must be completed at Point Park University to graduate. In addition, experiential learning credits through portfolio submissions are capped at 18 credits.

Contact an enrollment counselor to learn more.

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  • Next Start Date:October 19, 2019
  • Est. Program Length:2-4 Years
  • Credit Hours:121
  • Course Length:8 Weeks
  • Cost Per Credit:$480
  • Transfer Credits Accepted:Up to 90

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Thematic Core Courses (42 credits)
  • COMM 101 – Oral Communication and Presentation
  • ENGL 101 – College Composition
  • UNIV 102 – University and Community Life
  • BMGT 481 – Senior Capstone: Business Models of Organization
  • Explore the World
  • Investigate Science
  • Investigate Math
  • Interpret Creative Works
  • Understand People
  • Succeed in Business
  • Appreciate and Apply the Arts
  • Discover Technology
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Course Description
This course includes communication theory, as well as speech preparation, delivery and communication technology. Student learning focuses on researching, composing and delivering formal and impromptu speeches and presentations. Topics include research, analyzing and adapting audiences, message construction, outlining, delivery of messages and effective use of visual aids and technology. This course will develop each student’s ability to communicate effectively with respect to audience and purpose. The major emphasis is on the preparation and delivery of presentations ranging from one-on-one pitches and small group discussion to large audience speeches.
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Course Description
Students will write argument-based assignments leading to an independently researched project based on academic and professional goals. Students will be required to 1) find and integrate a variety of sources, 2) read and analyze these sources, 3) develop strong thesis statements that reflect perspectives on topics or issues and 4) construct persuasive arguments that engage with the viewpoints of experts and commentators. As the term progresses, students will have the opportunity to re-think or revise the ideas and perspectives they explored in earlier writing assignments by engaging with peer feedback and revising earlier drafts. Placement recommendations will require students to take ENGL 101 as a three-credit course OR in conjunction with an additional credit of lab or studio instruction. Students who earn F or NP grades in ENGL 101 will be required to re-take the course in conjunction with a one-credit Writing Studio course.
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Course Description
This course introduces students to the kinds of communities that people construct for themselves (e.g. social, political, artistic, etc.) and the values and dynamics that define such communities (e.g. cooperation, civility, tolerance, responsibility, etc.). The notion of what it means to be a responsible member of the community will actively be explored and discussed by engagement and analysis of multiple communities: the classroom community, the Point Park University community and the Pittsburgh community. Students will also examine the responsibilities they have to their personal academic development.
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Course Description
The capstone class requires students to interpret knowledge gained throughout their coursework in the University core and major program in order to conceptualize a business model (mission/vision/values), analyze a company’s business model and create a business operation plan for a theoretical organization. An e-Portfolio will be utilized for assessment purposes.
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ECON 201 An introductory analysis of economic theory as applied to fiscal and monetary policy affairs.Explore the World – Choice 2
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Choose one of the following courses:

  • CHEM 101 – General Chemistry I
  • NSET 110 – Intro to Natural Sciences I
  • NSET 111 – Intro to Natural Sciences II
  • NSET 120 – Environmental Science
  • NSET 122 – The Science of Light
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MATH 180 College Algebra – This college level algebra course includes the study of linear, polynomial, rational, radical, quadratic, exponential and logarithmic functions and their graphs. Other topics include inequalities, factoring, systems of equations, complex numbers and applications.
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Choose one of the following courses:

  • EDUC 252 – Children’s Literature
  • ENGL 120 – Introduction to Literary Studies
  • ENGL 251 – World Lit: Novels
  • ENGL 252 – The Art of Creative Nonfiction
  • ENGL 253 – The Art of Poetry
  • ENGL 254 – The Art of Short Story
  • ENGL 255 – Theoretical Approaches to the Study of Literature
  • JOUR 225 – Deconstructing the Story
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PSYC 150 Psychological Foundations – An introductory analysis of economic theory as applied to fiscal and monetary policy affairs.Understand People – Choice 2

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BMGT 234 Business Ethics – A philosophical investigation of the main concepts and theories of ethics, with applications to fundamental moral questions as they arise in different areas of business. The following issues may be used as illustrations: affirmative action, investment in unethical companies or countries, product safety, whistle-blowing and advertising.
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THEA 111 – An introduction to the acting process through exercises scene work and monologue work, improvisation, lecture, play analysis and attendance at live performances. Open to all University majors.
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CMPS 114 Problem-Solving with IT – A course on how Information technology impacts organizations and how to use Information technology to solve problems. Topics include: main concepts of Information technology at a general level, online collaboration tools, application software and information literacy as applied to searching and using the internet. In addition, students will become proficient at an intermediate level in using application software. The student will learn each of the four software applications (spreadsheet, database, word processing and presentation) and be able to apply them successfully to problem-solving scenarios.
Business Core (34 credits)
  • MATH 175 – Elementary Statistics
  • ACCT 210 – Introduction to Financial Accounting
  • ACCT 220 – Managerial Accounting
  • BMGT 201 – Business Law I
  • BMGT 207 – Human Resource Management
  • BMGT 338 – Operations Management/Quality Assurance
  • BMGT 340 – Organizational Behavior with Topics in Management
  • CMPS 300 – Information Technology for Managers
  • ECON 202 – Prin. of Microeconomics
  • FIN 300 – Corporate Finance
  • MKTS 205 – Principles of Marketing
  • MKTS 280 – Marketing Career Preparation
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Course Description
This course covers data analysis and charts, rules of probability, conditional probability, distributions, random variables, sampling, confidence interval estimates, hypothesis testing, regression and correlation. Students enrolling in this course should have a background in college preparatory algebra, including high school Algebra I and Algebra II or equivalent.
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Course Description
Introduction to and application of financial accounting concepts relating to the importance of accounting in business and the application of generally accepted accounting principles related to the collection, recording, analysis, interpretation and reporting of financial accounting information.
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Course Description
Introduction to and application of managerial accounting concepts related to the use and interpretation of accounting data in decision-making.
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Course Description
Overview of HR functions with a focus on: recruitment and selection processes, performance appraisal systems, compensation and benefit systems, EEOC compliance, employee relations and discipline.
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Course Description
An introduction to the law in general and a survey of the law as it relates to business transactions including the law of contracts, agency and employment, personal property, bailments, real property, wills, descendants’ estates, trusts and international law.
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Course Description
Students will study concepts of operations management. Students will learn to use statistical techniques and quantitative analysis to apply to business type problems. Topics will include: Project management (PERT), use of formulas/mathematical equations/probability to make business decisions, models such as linear programming, forecasting and basic inventory models.
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Course Description
Examines the role of individual and group behavior within work organizations. Review the traditional theories of management. Topics will include motivation, leadership, group behavior, organizational structure, conflict management and resistance to change.
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Course Description
The course focuses on the computerized and Web-based systems used in business. Topics covered will include knowledge management, customer relationship management, enterprise resource management and supply chain management.
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Course Description
An introduction to the pricing and allocation mechanism of the classical market economy.
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Course Description
The problems associated with the effective management of capital. Includes the development of corporations, legal aspects, securities market and financial planning and development.
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Course Description
This foundational marketing course introduces students to the principles and practices of marketing, including core marketing concepts, the marketing mix, the marketing environment, business and consumer markets, marketing research, marketing technology and marketing planning. Students will explore marketing careers and gain an understanding of the dynamic role of marketing in an organization and in society.
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Course Description
This class will prepare students for entry into the professional world of marketing and sales by developing foundational skills in interviewing and marketing themselves utilizing resumes, cover letters, social media and e-portfolios.
Major (24 credits)
  • BMGT 221 – Business Communication and Research
  • BMGT 271 – The Money Thing: Life and Finances
  • MKTS 206 – Professional Selling
  • MKTS 210 – Digital Marketing
  • MKTS 305 – Buyer Behavior
  • MKTS 310 – Personal Branding and Business Development
  • MKTS 311 – Marketing Research and Analytics
  • MKTS 420 – Technology/Innovation in Marketing and Sales
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Course Description
The objectives, methods and forms of business communications; business research and the classification and presentation of findings.
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Course Description
Life is coming and so are its financial responsibilities. Now is the time to become more financially literate. This course will provide students an engaging and approachable framework for developing greater financial literary and creating financial plans as students move out of their college experience and into the real-world. Topics such as student loan consolidation, balancing consumer needs and savings, creating financial budgets and plans, maintaining a healthy credit standing and developing long-term financial horizons will be few of the areas covered through the use of readily available PC and mobile applications.
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Course Description
This foundational selling course takes a holistic approach to selling and the sales process, emphasizing sales strategies and techniques from a need-satisfaction perspective. Topics will include sales careers, the role of sales in an organization, communication and influence skills, ethics and social responsibility and the selling process. Students will have an opportunity to apply the selling process, including pre-call research, prospecting, uncovering needs and buying motives, presenting sales messages, negotiating and gaining commitment through exercises and role-plays.
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Course Description
The internet and related technology skills are required by most business today – particularly in the realm of marketing. You’ll learn the basic language of the online marketing ecosystem including advertising, search engine optimization/management, analytics, content development/deployment and social media. This is a hybrid course, combining online learning with in-person implementation of learning with real clients during our class time. Dual listed with SAEM 210.
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Course Description
Understanding decision processes and the buying behavior of consumers and organizations guides development of marketing and sales initiatives. In this course, concepts, theories and frameworks will be introduced to understand buyer behavior and its implications for marketing and sales decision-making.
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Course Description
Marketing and selling oneself is important in many aspects of personal and professional development, particularly in the fields of marketing and sales. In this course, students will build their own professional personal brand and conduct business with appropriate and expected etiquette. Marketing and sales concepts and theories, including the marketing mix and sales process, will be used for personal brand development and business development.
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Course Description
This course emphasizes the role of systematic information gathering and analysis for marketing decision-making with an emphasis on the analysis and interpretation of primary and secondary data. Principles of marketing analytics will be covered with a focus on translating data into meaningful business insights and strategy. Data privacy and ethics will also be considered. Case studies and/or client-based projects will be utilized.
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Course Description
In marketing and sales, both strategy and implementation are significantly impacted by technology and digital tools, and this course will explore new and existing technologies to better prepare students to enter these dynamic fields.
Select a Concentration (15 Credits)
  • Generalist
  • Marketing Management Concentration
  • Professional Sales Concentration
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Select three required courses and two directed electives from either of the concentration course lists.

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JOUR 306 Social Media Practices – This course will provide students the conceptual and technical understanding of the power and philosophy of social media. The course will specifically focus on how social media is changing media, business, journalism and government in fundamental ways. Upon completion of this course, students will have practical knowledge in the use of social media tools and building and maintaining an online community as well as a solid foundation in writing and reporting for social media.

MKTS 320 Creativity and Product Innovation – Innovation is essential to the long-term success – and even survival – of most organizations. Effective, ethical marketing offerings solve problems and satisfy needs, and ongoing product development efforts require creativity and innovation. This course introduces and explores innovation as a management process, investigating the role of creativity in innovation, value creation through innovation and product development and the product development process.

MKTS 411 Advanced Marketing Management – Planning and coordinating a dynamic and aggressive marketing campaign and synthesizing the tools of marketing.

Directed Electives (select two):

BMGT 202 Business Law II – A survey of the law as it relates to business transactions including the law of sales, the Uniform Commercial Code, consumer law, commercial papers, partnerships, corporations, antitrust, labor, environmental, secured transactions, bankruptcy, insurance and administrative law.

BMGT 208 Principles of Management – Emphasis on the major theories and functions of management. Students develop an understanding of why management is needed in all organizations and what constitutes good management.

BMGT 380 Cooperative Education I – Cooperative education provides students with hands-on experience in industry. Students gain practical experience, enhance skills learned in the classroom and acquire contacts with professionals in business. This course requires students to complete 480 hours in the field, be evaluated by their supervisor and prepare a report. Students must be approved prior to beginning their co-op and should have a Q.P.A. of 3.0 or higher. This is a Pass/Fail course.

CMPS 214 Microcomputing I – An introduction to spreadsheet, database management and communication software. A thorough understanding is achieved through laboratory assignments.

CMPS 330 Electronic Commerce I – This course provides information and analysis of e-commerce. Course topics include e-commerce business models, e-commerce infrastructure, implementing an e-commerce website, e-commerce security and payment systems, e-commerce marketing concepts, ethical, social and political e-commerce issues, social networks and how highly portable, place-aware, always-with-you personal devices are expanding the e-commerce environment.

JOUR 103 Graphic Design I – This course serves as an introduction to the theory and practice of visual communication design for print and screen-based media. Emphasis is placed on visual communication of ideas, information and messages. Students learn the fundamentals of digital imaging, page layout and web design. Upon completion of this course, students will produce a series of visual communication artifacts to add to their portfolios.

JOUR 206 Introduction to Advertising and Public Relations – Students explore the background and fundamentals of how organizations use persuasive communication to reach target audiences. A study of successful case studies and exercises in program writing will build the foundation and basic understanding of how advertising and public relations can advance the mission and growth of organizations in our contemporary society.

MKTS 304 International Marketing – An introduction to the tools and techniques for successful competition in the international marketplace. Clarification of such issues as marketing objectives; environmental and competitors’ analyses; and product, pricing and promotion strategies applicable to a variety of national settings.

MKTS 306 Advanced Selling – Building on the foundational class (MKTS 206), this course will focus on advanced instruction in selling techniques with an emphasis on needs analysis, buying motives, influence and creative problem-solving to prepare students for success in entry-level professional selling positions. It will provide an opportunity for students to apply selling skills through extensive role-playing and practical application.

MKTS 395 Special Topics in Marketing and Sales – This class provides an opportunity to offer courses in areas of the major that are not normally covered in the regular curriculum and in-depth study into current topics that impact marketing and sales. It also provides for dual-listing of appropriate courses within other University departments.

MKTS 406 Sales Management – Effective sales management is integral to an organization’s success. This course provides a framework for the integration of sales within the organization’s overall marketing effort. Emphasis will be placed on designing, organizing, developing and directing a sales force ethically and responsibly with a focus on problem-solving and critical thinking.

MKTS 355 Internship I – Internships provide students with hands-on experience in marketing and/or sales. Students gain practical experience, enhance skills learned in the classroom and acquire professional contacts. Qualifying Internships include on-site professional marketing/sales experiences in commercial, institutional, governmental or not-for-profit organizations. Specific requirements and methods of evaluation will be determined by the supervising faculty and the Internship site supervisor at the cooperating site. Reporting requirements may include daily journal entries or weekly/biweekly updates and a portfolio or final report, along with Internship site supervisor evaluations. A three-credit Internship is equivalent to a minimum 150 hours of work over the course of a semester. To receive credit, students must register for an Internship course prior to the start date of their Internship.

MKTS 356 Internship II – Internships provide students with hands-on experience in marketing and/or sales. Students gain practical experience, enhance skills learned in the classroom and acquire professional contacts. Qualifying Internships include on-site professional marketing/sales experiences in commercial, institutional, governmental or not-for-profit organizations. Specific requirements and methods of evaluation will be determined by the supervising faculty and the Internship site supervisor at the cooperating site. Reporting requirements may include daily journal entries or weekly/biweekly updates and a portfolio or final report, along with internship site supervisor evaluations. A three-credit Internship is equivalent to a minimum 150 hours of work over the course of a semester. To receive credit, students must register for an Internship course prior to the start date of their Internship.

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BMGT 312 – Business Negotiating General research, analysis and consideration of concepts in human behavior, conflict resolution and negotiation. Also includes various approaches to negotiating in business. Prerequisite: Junior or Senior Standing.MKTS 306 Advanced Selling – Building on the foundational class (MKTS 206), this course will focus on advanced instruction in selling techniques with an emphasis on needs analysis, buying motives, influence and creative problem-solving to prepare students for success in entry-level professional selling positions. It will provide an opportunity for students to apply selling skills through extensive role-playing and practical application.

MKTS 406 Sales Management – Effective sales management is integral to an organization’s success. This course provides a framework for the integration of sales within the organization’s overall marketing effort. Emphasis will be placed on designing, organizing, developing and directing a sales force ethically and responsibly with a focus on problem-solving and critical thinking.

Directed Electives (select two):

BMGT 202 Business Law II – A survey of the law as it relates to business transactions including the law of sales, the Uniform Commercial Code, consumer law, commercial papers, partnerships, corporations, antitrust, labor, environmental, secured transactions, bankruptcy, insurance and administrative law.

BMGT 208 Principles of Management – Emphasis on the major theories and functions of management. Students develop an understanding of why management is needed in all organizations and what constitutes good management.

BMGT 380 Cooperative Education I – Cooperative education provides students with hands-on experience in industry. Students gain practical experience, enhance skills learned in the classroom and acquire contacts with professionals in business. This course requires students to complete 480 hours in the field, be evaluated by their supervisor and prepare a report. Students must be approved prior to beginning their co-op and should have a Q.P.A. of 3.0 or higher. This is a Pass/Fail course.

CMPS 214 Microcomputing I – An introduction to spreadsheet, database management and communication software. A thorough understanding is achieved through laboratory assignments.

CMPS 330 Electronic Commerce I – This course provides information and analysis of e-commerce. Course topics include e-commerce business models, e-commerce infrastructure, implementing an e-commerce website, e-commerce security and payment systems, e-commerce marketing concepts, ethical, social and political e-commerce issues, social networks and how highly portable, place-aware, always-with-you personal devices are expanding the e-commerce environment.

MKTS 304 International Marketing – An introduction to the tools and techniques for successful competition in the international marketplace. Clarification of such issues as marketing objectives; environmental and competitors’ analyses; and product, pricing and promotion strategies applicable to a variety of national settings.

MKTS 320 Creativity and Product Innovation – Innovation is essential to the long-term success – and even survival – of most organizations. Effective, ethical marketing offerings solve problems and satisfy needs, and ongoing product development efforts require creativity and innovation. This course introduces and explores innovation as a management process, investigating the role of creativity in innovation, value creation through innovation and product development and the product development process.

MKTS 395 Special Topics in Marketing and Sales – This class provides an opportunity to offer courses in areas of the major that are not normally covered in the regular curriculum and in-depth study into current topics that impact marketing and sales. It also provides for dual-listing of appropriate courses within other University departments.

MKTS 411 Advanced Marketing Management – Planning and coordinating a dynamic and aggressive marketing campaign and synthesizing the tools of marketing.

MKTS 355 Internship I – Internships provide students with hands-on experience in marketing and/or sales. Students gain practical experience, enhance skills learned in the classroom and acquire professional contacts. Qualifying Internships include on-site professional marketing/sales experiences in commercial, institutional, governmental or not-for-profit organizations. Specific requirements and methods of evaluation will be determined by the supervising faculty and the Internship site supervisor at the cooperating site. Reporting requirements may include daily journal entries or weekly/biweekly updates and a portfolio or final report, along with Internship site supervisor evaluations. A three-credit Internship is equivalent to a minimum 150 hours of work over the course of a semester. To receive credit, students must register for an Internship course prior to the start date of their Internship.

MKTS 356 Internship II – Internships provide students with hands-on experience in marketing and/or sales. Students gain practical experience, enhance skills learned in the classroom and acquire professional contacts. Qualifying Internships include on-site professional marketing/sales experiences in commercial, institutional, governmental or not-for-profit organizations. Specific requirements and methods of evaluation will be determined by the supervising faculty and the Internship site supervisor at the cooperating site. Reporting requirements may include daily journal entries or weekly/biweekly updates and a portfolio or final report, along with internship site supervisor evaluations. A three-credit Internship is equivalent to a minimum 150 hours of work over the course of a semester. To receive credit, students must register for an Internship course prior to the start date of their Internship.

PSYC 214 Psychology of Emotion – This course is a study of major theories of emotion and their emergence from cognitive, behavioral, physiological, social and evolutionary perspectives in the discipline of psychology. Subject matter will include communication of emotion in nonverbal behavior, bodily expressions of emotion, the development of emotion, emotional dynamics in relationships and groups, the physiology of emotion and cultural differences in emotion concepts and expression.

General Electives (6 credits)
  • Electives provide students with the opportunity to study content areas that meet personal, professional, or vocational interests.

Students applying for entry into Point Park University’s online bachelor’s degree in sales and marketing program must meet the following requirements:

  1. Degree admission requires a satisfactory transcript from either a high school or postsecondary institution. Transcripts from postsecondary institutions must include a minimum of 12 earned credits or six months of training. A cumulative minimum GPA of 2.0 is required. Students with a lower GPA may be considered for admission by the program director based on additional information in support of the application.
  2. The university reserves the right to require an interview or supplementary materials for any applicant (degree or nondegree) and use these as a means for ma king an admission decision.

Career Outcomes

Earning an online bachelor’s degree in sales and marketing will open doors to exciting new professional opportunities, along with higher salary potential. According to the U.S. Bureau of Labor Statistics, the need for market research professionals is on the rise, as it is expected that the industry will expand by 23% by 2026. While the marketing and sales industry continues to grow much faster than the average rate of expansion, now is the perfect time to become a professional in this field. The following are careers that you will be eligible for after earning a sales and marketing degree online.
Market Research Analyst

Market research analysts determine where and how companies should market their products and services to increase profits. These professionals interpret market research and examine sales histories, so companies can better understand what types of consumers are interested in their products and services, and how much consumers are willing to pay for them. To be successful in this position, market research analysts must demonstrate excellent data analyzation skills and a deep understanding of essential marketing concepts.

Marketing Manager

Marketing managers are responsible for supervising a company’s marketing department to ensure all procedures are being followed correctly and goals are being met. These professionals must communicate with diverse business departments, analyze market research to set realistic goals and ensure all marketing employees are equipped with the skills and resources they need to be successful. It’s vital that these professionals demonstrate a thorough understanding of essential marketing concepts, plus advanced communication and decision-making skills.

Sales Manager

Sales managers are responsible for supervising a company’s sales team to ensure best practices are being followed and sales goals are being met. Responsibilities for this position include examining market research to set realistic sales goals, communicating directly with consumers and organizing training programs for sales associates. To be successful in this career, sales managers must have effective communication and decision-making skills.

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