PRAD 306 Social Media Practices – This course will provide students the conceptual and technical understanding of the power and philosophy of social media. The course will specifically focus on how social media is changing media, business, journalism and government in fundamental ways. Upon completion of this course, students will have practical knowledge in the use of social media tools and building and maintaining an online community as well as a solid foundation in writing and reporting for social media.

MKTS 320 Creativity and Product Innovation – Innovation is essential to the long-term success – and even survival – of most organizations. Effective, ethical marketing offerings solve problems and satisfy needs, and ongoing product development efforts require creativity and innovation. This course introduces and explores innovation as a management process, investigating the role of creativity in innovation, value creation through innovation and product development and the product development process.

MKTS 411 Advanced Marketing Management – Planning and coordinating a dynamic and aggressive marketing campaign and synthesizing the tools of marketing.

Directed Electives (select two):

BMGT 202 Business Law II – A survey of the law as it relates to business transactions including the law of sales, the Uniform Commercial Code, consumer law, commercial papers, partnerships, corporations, antitrust, labor, environmental, secured transactions, bankruptcy, insurance and administrative law.

BMGT 208 Principles of Management – Emphasis on the major theories and functions of management. Students develop an understanding of why management is needed in all organizations and what constitutes good management.

BMGT 380 Cooperative Education I – Cooperative education provides students with hands-on experience in industry. Students gain practical experience, enhance skills learned in the classroom and acquire contacts with professionals in business. This course requires students to complete 480 hours in the field, be evaluated by their supervisor and prepare a report. Students must be approved prior to beginning their co-op and should have a Q.P.A. of 3.0 or higher. This is a Pass/Fail course.

CMPS 214 Microcomputing I – An introduction to spreadsheet, database management and communication software. A thorough understanding is achieved through laboratory assignments.

CMPS 330 Electronic Commerce I – This course provides information and analysis of e-commerce. Course topics include e-commerce business models, e-commerce infrastructure, implementing an e-commerce website, e-commerce security and payment systems, e-commerce marketing concepts, ethical, social and political e-commerce issues, social networks and how highly portable, place-aware, always-with-you personal devices are expanding the e-commerce environment.

GRID 103 Graphic Design I – This course serves as an introduction to the theory and practice of visual communication design for print and screen-based media. Emphasis is placed on visual communication of ideas, information and messages. Students learn the fundamentals of digital imaging, page layout and web design. Upon completion of this course, students will produce a series of visual communication artifacts to add to their portfolios.

PRAD 206 Introduction to Advertising and Public Relations – Students explore the background and fundamentals of how organizations use persuasive communication to reach target audiences. A study of successful case studies and exercises in program writing will build the foundation and basic understanding of how advertising and public relations can advance the mission and growth of organizations in our contemporary society.

MKTS 304 International Marketing – An introduction to the tools and techniques for successful competition in the international marketplace. Clarification of such issues as marketing objectives; environmental and competitors’ analyses; and product, pricing and promotion strategies applicable to a variety of national settings.

MKTS 306 Advanced Selling – Building on the foundational class (MKTS 206), this course will focus on advanced instruction in selling techniques with an emphasis on needs analysis, buying motives, influence and creative problem-solving to prepare students for success in entry-level professional selling positions. It will provide an opportunity for students to apply selling skills through extensive role-playing and practical application.

MKTS 395 Special Topics in Marketing and Sales – This class provides an opportunity to offer courses in areas of the major that are not normally covered in the regular curriculum and in-depth study into current topics that impact marketing and sales. It also provides for dual-listing of appropriate courses within other University departments.

MKTS 406 Sales Management – Effective sales management is integral to an organization’s success. This course provides a framework for the integration of sales within the organization’s overall marketing effort. Emphasis will be placed on designing, organizing, developing and directing a sales force ethically and responsibly with a focus on problem-solving and critical thinking.

MKTS 355 Internship I – Internships provide students with hands-on experience in marketing and/or sales. Students gain practical experience, enhance skills learned in the classroom and acquire professional contacts. Qualifying Internships include on-site professional marketing/sales experiences in commercial, institutional, governmental or not-for-profit organizations. Specific requirements and methods of evaluation will be determined by the supervising faculty and the Internship site supervisor at the cooperating site. Reporting requirements may include daily journal entries or weekly/biweekly updates and a portfolio or final report, along with Internship site supervisor evaluations. A three-credit Internship is equivalent to a minimum 150 hours of work over the course of a semester. To receive credit, students must register for an Internship course prior to the start date of their Internship.

MKTS 356 Internship II – Internships provide students with hands-on experience in marketing and/or sales. Students gain practical experience, enhance skills learned in the classroom and acquire professional contacts. Qualifying Internships include on-site professional marketing/sales experiences in commercial, institutional, governmental or not-for-profit organizations. Specific requirements and methods of evaluation will be determined by the supervising faculty and the Internship site supervisor at the cooperating site. Reporting requirements may include daily journal entries or weekly/biweekly updates and a portfolio or final report, along with internship site supervisor evaluations. A three-credit Internship is equivalent to a minimum 150 hours of work over the course of a semester. To receive credit, students must register for an Internship course prior to the start date of their Internship.