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Social Media Management Degree Completion Program

B.A. in Social Media Management

Offered fully online

Get career-ready with an accredited, convenient online Social Media Degree

Combining management techniques with innovative social media marketing concepts, this transfer-friendly social media degree completion program delivers the professional knowledge you need for career success.

The professional field of media and communication is growing at a steady pace of 4% per year, according to the Bureau of Labor Statistics. This growth is expected to create more than 27,000 new positions by 2028. Now is the perfect time to develop essential skills for the field and become an expert in the dynamic world of social media with Point Park University’s flexible, online social media degree. This is a completion program; to enroll, you must transfer at least 42 previous credits to Point Park. If you currently have fewer than 42 credits, you might consider our B.A. in PR, Advertising and Social Media, which is also available fully online.

Transform Your Experience into College Credit

Point Park University offers robust Prior Learning Assessment and Advanced Standing/Experiential Learning Credit opportunities. Students can transfer credits from qualifying experiences including other college institutions, College Level Examination Program (CLEP), DANTES Subject Standardized Tests (DSST exams) or UEXCEL exams, Advanced Placement (AP) credit and experiential learning assessment portfolio submissions.

Experiential learning credits are not considered current coursework for financial aid, and they do not fulfill any of the minimum 30 credits that must be completed at Point Park University to graduate. In addition, experiential learning credits through portfolio submissions are capped at 18 credits.

Fully Online Accelerated Program Details

Point Park’s online programs are offered in a flexible format at an affordable cost. Online courses are 8 weeks long and are always offered asynchronously for your convenience. This transfer-friendly program allows you to complete your degree and advance your career.

Online students have access to the same great benefits as those on campus:

  • Point Park faculty with real-world experience.
  • Small online class sizes for individualized attention.
  • A full spectrum of University resources.
  • A student success advisor offering support from application to graduation, who will guide you to successfully complete your degree.

Cohorts begin every eight weeks. Apply now!

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Flexible B.A. in Social Media Management | Curriculum Overview


Point Park University’s online platform delivers a social media degree with curriculum taught by faculty with extensive field experience. Courses for the social media degree will prepare you to apply effective management methods and innovative marketing skills in a variety of careers.

The curriculum features real-world projects that to be completed within the online classroom and through your current employer or a selected potential employer or organization, along with social media training that can lead to specific credentials upon completion.

Social Media Marketing Careers and Salary

Point Park University offers an affordable social media marketing degree that pays. According to salary.com, in 2022 social media marketing managers earn between $93,536 and $122, 371. Other job titles include:

Social media specialists promote their company’s reputation and products or services through diverse social media platforms. Through social media, these professionals can interact with customers and spread awareness about their company’s offerings while building a positive image of the overall brand. Professionals in this position must have extensive knowledge of social media platforms, along with expert marketing and communication skills.

Social media specialists promote their company’s reputation and products or services through diverse social media platforms. Through social media, these professionals can interact with customers and spread awareness about their company’s offerings while building a positive image of the overall brand. Professionals in this position must have extensive knowledge of social media platforms, along with expert marketing and communication skills.
Social media specialists promote their company’s reputation and products or services through diverse social media platforms. Through social media, these professionals can interact with customers and spread awareness about their company’s offerings while building a positive image of the overall brand. Professionals in this position must have extensive knowledge of social media platforms, along with expert marketing and communication skills.
Marketing specialists conduct research to determine the best methods for marketing their company’s products and services. They compile and present research regarding consumer behavior, advertisement platforms and competitors to plan and execute successful marketing campaigns. To be successful in this position, these professionals must have extensive knowledge of marketing concepts, along with expert communication skills.
Public relations coordinators work to ensure that their clients gain and retain a positive reputation with the public. They may develop and implement PR strategies; analyze media coverage; serve as a client liaison to various partners, media outlets and the public; and manage PR during crises, among other responsibilities. Public relations managers must possess flexibility and solid communication skills and must be able to work well under pressure.

Meet Our Faculty

Jenna Lo Castro, Ph.D., assistant professor

"What differentiates us from other programs is how exhaustive the experience is. Not only do students learn the theoretical and practical underpinnings of the work they are executing, but they also develop critical thinking skills that turn them into real assets for companies."

Meet Jenna Lo Castro
School of Communication Faculty
Camille Downing, M.A., lecturer

"Being located in Downtown Pittsburgh allows students to learn from the very best in the industry right outside our doors. The location is an extension of the classroom that provides a unique opportunity that is not as readily available or accessible at many other universities."

Meet Camille Downing
School of Communication Faculty
Heather Starr Fiedler, Ph.D., professor

Heather Starr Fiedler teaches Social Media Practices, Social Media Analytics & SEO and Social Media Campaigns.

Meet Heather Starr Fiedler
School of Communication Faculty
Aimee-Marie Dorsten, Ph.D., professor

"I'd describe my teaching style as student-centered and very interactive. The classroom is a community that must be cultivated, and my job is to develop trust amongst community members so we can work well together."

Meet Aimee-Marie Dorsten
School of Communication Faculty

Point Park University

201 Wood Street Pittsburgh, PA 15222-1984

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