Effective logos make the best use of shape, color and typeface. Put the three together, and you can create an easily recognizable and relatable brand. Take a closer look at the recipe for an effective logo. Share This Infographic Share on Twitter Share on Facebook Share on Pinterest Share on LinkedIn Embed This Infographic on… Read more »
Emotional ads create a deep, visceral impression on the brain, and consumers are both consciously and subconsciously motivated by them. Let’s take a closer look at how emotions drive consumer behavior. Ads that focus on emotional drive rather than rational thought see nearly twice as much return on investment. In a neuromarketing study, campaigns that… Read more »
U.S. marketers spent more than $10 billion on content marketing in 2016, according to Forrester Research. Global marketing spend is estimated at $40 billion. In an effort to stand out, some companies take chances that generate public backlash instead of customer interest. Marketing failures can lead to negative attention as well as lost sales. Pepsi’s… Read more »
On the most basic level, something that connects all humans is laughter. Laughter is an important part of human psychology. It gives us a way to process all kinds of information, from funny stimuli to a situation where laughing is the only possible reaction because circumstances are tough. Humor grabs our attention, and that’s why… Read more »
Organizing an event can be an exciting and rewarding endeavor. Luckily, it can also turn into a career. Event planning is a profession on the rise, with an estimated growth rate of 11 percent by 2026, according to the Bureau of Labor Statistics. Event planners make an average of $47,350 a year, but can peak… Read more »
During the 1930s, Americans’ main method of escape from war and poverty was radio. From thrilling mysteries to international news coverage, radio entertained and informed the American population like never before. Share on Facebook Share on Twitter Share on LinkedIn Share on Pinterest America’s Golden Age of Radio The Radio Boom The number of households… Read more »
It’s been 40 days since New Year’s Day. Have you been keeping up with your resolution? According to U.S. News, approximately 80% of resolutions fail by the second week of February. Take a look at our infographic to explore the most common resolutions and why most people can’t seem to follow through. Share on Facebook Share on Twitter… Read more »
It’s been said that men and women are so different, they must be from different planets. John Gray’s famous book, Men Are From Mars, Women Are From Venus, popularized this theory through the title alone, even with tongue planted firmly in cheek. In reality, we all come from Earth, but men and women do have… Read more »
Have you ever thought about the way we speak to one another, or how we communicate as a society? If we break it down to its simplest form, communication is simply a process where a message is transmitted or ideas are exchanged between the communicator and the recipient. The communication process uses a medium to… Read more »
In journalism, the beginning sentences of a news story are everything. Called leads or “ledes,” they must convey essential information, set the tone and entice people to continue reading. If you’re interested in becoming an expert journalist, understanding how to write a lead is a key skill for your toolbox. Tips for Writing Leads Below… Read more »
Point Park University is accredited by the Middle States Commission on Higher Education and complies with all regulations of the Pennsylvania Department of Education.
3624 Market Street
Philadelphia, PA 19104
267-284-5000
