Posts Categorized: Communication

How Marketers Are Leveraging Micro Influencers

In social media marketing, influencers reign supreme. Major celebrities with massive followings often help drive sales when they endorse different products, but this practice isn’t cheap. In 2019, Kim Kardashian reportedly is charging between $300,000 to $500,000 per post. Clearly, not every company can afford such a high rate. As a result, more and more… Read more »

How to Respond to a Social Media Crisis

A brand team huddles around a conference table with laptops to address a social media crisis.

In the age of social media, customers can give feedback immediately and, in a lot of cases, anonymously. Because of this, companies now have a responsibility to communicate with social media users in real time. In this online environment, things have the potential to turn sour quickly. When they do, businesses start to feel the… Read more »

How to Get Started as a Social Media Consultant

Young professional working on her laptop while drinking a latte with emojis, reactions and message bubbles floating nearby.

This blog post was written by guest contributor Viveca Chow. In this day and age, social media has led to a world of convenience. It has become so convenient that you can now use it to your advantage and make a living out of it. Brands are constantly looking for social media managers, influencers and… Read more »

To Post or Not to Post? Social Media for Small Business

Because most of the world now is online, smaller and growing companies have the unique opportunity to reach wider audiences through social media. As a result, 54% of small businesses are looking to expand their online profiles through a stronger social media presence, according to Wells Fargo. It’s important, then, for small business owners to… Read more »

Using Technology to Improve Communication at Work

Illustration of two business professionals leaning out of computer screens to shake hands representing technology changes to communication at work.

Communication at work is different than it was just ten years ago. The days of faxes, telephone calls and memos are over, and in their place is a technologically connected office space. This allows for almost constant feedback and availability. Office communication technology has been both applauded and tolerated, but when used correctly, it can… Read more »

How to Use Geolocation Marketing to Stand Out

Adults colliding using gps

For the first time in history, more American adults use mobile devices than traditional computers when searching for local products and services, reports the Local Search Association. Geolocation is a marketing method that seeks to use mobile technology to push local sales. As an innovative approach to the field, geolocation can help businesses increase the… Read more »

Types of Social Media: A Marketer’s Guide

Social media sites on keyboard

Social media is an integral part of the American consumer experience. Whether to learn about products, communicate with friends, watch content, or engage with current events, 70 percent of the nation interacts with these digital platforms, according to the Pew Research Center. For marketers, this reality highlights the importance of using social media effectively in… Read more »

Famous Journalists of Our Time

“I became a journalist to come as close as possible to the heart of the world.” -Henry Luce For budding journalists, perhaps nothing is as important as discovering role models who inspire them toward greatness. Enter the individuals below. Whether demonstrating excellence in their field, innovating writing styles or giving a voice to the voiceless,… Read more »