Posts Categorized: Business

Making the Deal: How to Close a Sale

Even the best marketing campaign won’t impact your bottom line if your team doesn’t know how to close a sale. Closing a sale may seem easy, especially with brand recognition and a great product, but even the most seasoned businesspeople can lack sales closing techniques and struggle with how to close a deal. That’s not… Read more »

Going Viral: The Benefits of Video Marketing | PPU Online

In our image-obsessed culture, it’s no surprise that more people are watching videos than ever before. According to the Pew Research Center, nearly three-quarters of U.S. adults watch YouTube videos. Video consumption is trending even more among younger generations, too, with 90% of 18- to 24-year-olds reporting to use the medium. As a result, it’s… Read more »

9 Investment Strategies for Beginners

graphic of a hand putting money into a piggy bank

The world of investing has never been more accessible. Because of rapid technological developments, people from a number of diverse backgrounds can grow their wealth by making shrewd investments. According to the U.S. Department of Commerce, our constantly expanding financial industry is the largest per dollar amount in the world. Because of this $1.5 trillion… Read more »

How Types of Stakeholders Ensure Project Success

Illustration of stakeholders collaborating on a business project in an office.

When projects move past the brainstorming stage, it’s common for different people to come on board to get the job done. Shared ownership over a project is an integral part in moving it toward completion, and the different people involved in any given project are known as stakeholders. Some are inside the organization, and others… Read more »

The Future of Electronic Payment Processing

Illustration of wireless of instant payment on a point-of-sale device using a smartphone.

Despite the growth of electronic payment processing methods, it may surprise you to learn that cash is still one of the most popular methods of payment. A study by the Federal Reserve Bank of Atlanta on the payment preference of consumers found that cash transactions amounted to more than 30% of total transactions in 2017…. Read more »

How to Know When Rebranding is Right

Office workers paint a cutout letter "A" representing a rebranding campaign.

When a company is formed and throughout its entire lifecycle, its brand is pivotal to success. Sometimes, a brand doesn’t resonate with the target market or becomes stale and a company must consider a rebrand. This can consist of changing or updating the brand’s name, logo or entire identity. Rebranding is a significant undertaking that… Read more »

Evolution of Business: The Growth of Direct-to-Consumer Brands

Illustration of hand holding up a board with business people in suits running up the upward slope created by it.

The direct-to-consumer business model has experienced tremendous growth in the U.S. and disrupted the economic landscape of large retail stores. The direct-to-consumer model allows companies to manufacture, market and sell products straight to consumers. By cutting the middleman out of the process, these companies often have higher profit margins, more control of their manufacturing and… Read more »

Defining Adult Learning and Training in Business

Paper planes

Can employee training and development impact not only how effective workers are but also how long they stay at a company? LinkedIn’s 2018 Workforce Learning Report found that 94 percent of employees would stay at a company longer if it invested in their career. Workers desire opportunities to enhance their skills, and companies are in… Read more »

7 Signs of a Toxic Work Environment Infographic

Signs of a Toxic Work Environment

A toxic work environment can’t be created unless it has fertile ground to take root in, and the values and ethics of a company’s leaders play a large role in that. HR departments must regularly assess all employees on an individual basis and look for instances of discriminatory beliefs, lack of accountability, hostile leadership styles,… Read more »

The Evolution of Office Dress Codes (Infographic)

Office Dress Codes

As office dress codes have changed over the decades, Human Resource professionals have been given the responsibility to align dress code rules with social and political norms. Throughout the evolution of workplace dress codes, HR professionals have been able to identify a steady increase in workplace satisfaction and productivity due to more relaxed dress codes…. Read more »