Marketing and sales professionals play a key role in the success of organizations in all industries. Because of the essential nature of the job, earning a marketing and sales degree opens the door to a wealth of opportunities in every area of the economy.

The demand for talented professionals is so high that federal data projects a 10% jump in the number of marketing managers over the next decade, as well as a 19% increase in marketing research analysts.

The new online Bachelor of Science in Marketing and Sales from Point Park University prepares students with the necessary skills and knowledge needed to succeed in this dynamic field. The program focuses on preparing graduates for the modern marketing world, including education in core business principles, marketing strategies, digital marketing, market research, consumer behavior, and sales management. Students can choose a concentration in either marketing management or professional sales.

“I absolutely recommend Point Park’s marketing and sales program to anyone interested in the field,” said Morgan Smith, a class of 2024 student who is majoring in marketing and sales and minoring in public relations, advertising and social media. “It has given me so much experience and confidence that I will carry with me in the future. I truly feel career-ready because of what I’ve learned from passionate professors like Dorene Ciletti and others who have made my experience at Point Park so wonderful.”

Why Consider a Career in Marketing and Sales?

For those seeking new career opportunities, marketing and sales are areas of growth. The demand for well-trained, talented professionals has been consistently high, and it’s a trend that is expected to continue in the future.

Many different factors contribute to the strong growth of marketing and sales. One is the need for people who can successfully implement customer-centric business strategies. This requires education in identifying customer needs, understanding how to best meet them, and delivering personalized experiences.

The past few decades have also seen a transformation in marketing because of innovative digital tools. Companies in all industries, as well as nonprofits and public agencies, now invest in digital marketing, including creating effective websites, a strong social media presence and e-commerce options for consumers. Professionals who possess digital marketing and sales skills are in high demand to drive these initiatives.

Boosting the Bottom Line and an Organization’s Impact

Organizations increasingly focus on revenue alignment between marketing and sales. The concept involves bringing marketing and sales together to achieve company revenue goals, resulting in a higher return on investment in both marketing and sales.

Aligning marketing and sales, something Point Park University fosters in its BS in Marketing and Sales degree program, helps companies avoid losing millions of dollars as a result of the two areas having different goals, according to Harvard Business Review.

However, while talented marketing and sales professionals can boost a company’s bottom line, modern marketing goes far beyond simply telling consumers about new products.

“Sales and revenue” is the first line of the income statement. That’s how important marketing is to every organization,” Dr. Dorene Ciletti, a Point Park University associate professor and director of the marketing and sales department, said in a video about the program. “But it’s not just about money. It’s about impact.”

She added: “There are so many organizations out there that are doing wonderful things. Marketing is what lets us know what’s happening. We have companies that are supporting social causes or trying to make a difference in their community. It’s really marketing that allows us to learn what’s happening out there, so we as consumers can make conscious decisions about these companies.”

An Overview of the Marketing and Sales Degree Program

Students in Point Park University’s BS in Marketing and Sales program develop a comprehensive understanding of how marketing and sales function and how they can effectively promote products or services.

Throughout the program, students benefit from the expertise of faculty members who possess extensive industry experience. They are dedicated to providing students with practical insights and relevant knowledge, ensuring that they are well-prepared to enter the sales and marketing field.

They also focus on important areas such as data-driven decision-making, as well as the impact of globalization and market expansion. They take core business courses that give them foundational knowledge in areas that include accounting, human resources, statistics, quality assurance, and corporate finance. In addition, they receive hands-on software training.

Graduates from the program are eligible for a variety of careers, including marketing manager, market research analyst, and sales manager.

The Benefits of an Online Degree Program

Point Park University designs its online degree programs for working adults who want to boost their careers or transition to another profession by earning a college degree. The university also recognizes that students must strike a good work-school balance to succeed both academically and professionally.

Toward that end, the university’s online learning platform allows students to conveniently access course materials, participate in discussions, and collaborate with their peers and instructors. The university also offers open educational resources for all major courses, which saves students the cost of expensive textbooks that often quickly become outdated in the evolving marketing and sales fields.

As with all Point Park University online programs, students benefit from a comprehensive and flexible online learning experience. Each course lasts eight weeks and has start dates throughout the year. Students may transfer up to 90 credits into the program, allowing them to benefit from past education and experience. Students also receive support from a dedicated success coach who collaborates with them from the initial application through graduation.

The Point Park University BS in Marketing and Sales degree offers students a flexible online learning experience that combines essential business concepts with specialized marketing and sales skills to prepare students for success after graduation. For those who aspire to a position in the growing sales and marketing fields, it’s a degree that provides a big step toward achieving their goals.