/ Rebecca Bernstein/ Communication

How to Use Geolocation Marketing to Stand Out

For the first time in history, more American adults use mobile devices than traditional computers when searching for local products and services, reports the Local Search Association. Geolocation is a marketing method that seeks to use mobile technology to push local sales. As an innovative approach to the field, geolocation can help businesses increase the… Read more »

/ Rebecca Bernstein/ Communication

Types of Social Media: A Marketer’s Guide

Social media is an integral part of the American consumer experience. Whether to learn about products, communicate with friends, watch content, or engage with current events, 70 percent of the nation interacts with these digital platforms, according to the Pew Research Center. For marketers, this reality highlights the importance of using social media effectively in… Read more »

/ Rebecca Bernstein/ Health Care Administration

Patient Satisfaction and the Human Side of Health Care

It’s a given that hospitals value patient safety. But what about patient satisfaction? Providing positive patient experiences is now a top strategic priority among hospitals in the United States, according to a report by the Vocera Experience Innovation Network. Understanding the context of patient satisfaction is crucial for the success of health care leaders seeking… Read more »

/ Rebecca Bernstein/ Information Technology

6 Types of Cyberattacks That Threaten Small Businesses

The global cost of cyber crime will reach $2 trillion by 2019, according to IBM. For small business owners, successfully preventing a cyberattack can mean the difference between staying financially afloat and permanently losing their spot in the marketplace. It is therefore crucial for entrepreneurs to understand the types of cyber threats that might harm… Read more »

/ Rebecca Bernstein/ Information Technology

5 Famous Cyberattacks in the Last 5 Years

In today’s technology-driven world, exploitation of digital systems is all too common. Whether carried out on individuals, companies or governments, cyberattacks are unique due to their covert nature and scope of people they affect. Here are five of the most prominent cyberattacks in recent history. Famous Cyberattacks Adobe Systems (2013) What Happened Adobe Systems is a… Read more »

/ Rebecca Bernstein/ Communication

Famous Journalists of Our Time

“I became a journalist to come as close as possible to the heart of the world.” -Henry Luce For budding journalists, perhaps nothing is as important as discovering role models who inspire them toward greatness. Enter the individuals below. Whether demonstrating excellence in their field, innovating writing styles or giving a voice to the voiceless,… Read more »

/ Rebecca Bernstein/ Public Administration

An Introduction to the Public Policy-Making Cycle

Public policy is an essential function of government. As a tool for addressing societal challenges, it is the result of a great number of individuals working together to solve common problems. The public policy-making cycle streamlines this process. What Is Public Policy? Public policy describes the actions of government. Usually created in response to issues… Read more »

/ Rebecca Bernstein/ Public Administration

10 Public Administration Careers

“Power is the ability to do good things for others.” -Brooke Astor Many students don’t just want to earn a living; they want a life of service. Enter public administration. As a discipline that applies to a spectrum of fields, public administration can lead to a number of meaningful career paths that better the world… Read more »

/ Rebecca Bernstein/ Public Relations and Advertising

Great Beginnings: How to Write a Lead

In journalism, the beginning sentences of a news story are everything. Called leads or “ledes,” they must convey essential information, set the tone and entice people to continue reading. If you’re interested in becoming an expert journalist, understanding how to write a lead is a key skill for your toolbox. Tips for Writing Leads Below… Read more »