/ Rebecca Bernstein/ Screenwriting

A Guide to Character Archetypes

Although we may not realize it, all of us are intimately familiar with the characters below. Character archetypes are found in every storytelling culture on Earth. Carl Jung defined archetypes as ancient images and traits unconsciously shared by all humanity, commonly found in myths, stories and dreams. The 12 primary archetypes identified by Jung represent… Read more »

/ Daniel Karell/ Business

Then and Now: The Evolution of the Christmas Stocking

One of the most recognizable Christmas symbols are the large, colorful, oversized stockings hung by the fireplace, stuffed with goodies and ready to open on Christmas Eve or Christmas morning. For many families, stockings are as much a part of the Christmas holiday as trees, egg nog and lights draped around the house. But for… Read more »

/ Rebecca Bernstein/ Communication

How to Use Geolocation Marketing to Stand Out

For the first time in history, more American adults use mobile devices than traditional computers when searching for local products and services, reports the Local Search Association. Geolocation is a marketing method that seeks to use mobile technology to push local sales. As an innovative approach to the field, geolocation can help businesses increase the… Read more »

/ Rebecca Bernstein/ Communication

Types of Social Media: A Marketer’s Guide

Social media is an integral part of the American consumer experience. Whether to learn about products, communicate with friends, watch content, or engage with current events, 70 percent of the nation interacts with these digital platforms, according to the Pew Research Center. For marketers, this reality highlights the importance of using social media effectively in… Read more »

/ Rebecca Bernstein/ Health Care Administration

Patient Satisfaction and the Human Side of Health Care

It’s a given that hospitals value patient safety. But what about patient satisfaction? Providing positive patient experiences is now a top strategic priority among hospitals in the United States, according to a report by the Vocera Experience Innovation Network. Understanding the context of patient satisfaction is crucial for the success of health care leaders seeking… Read more »

/ Rebecca Bernstein/ Information Technology

6 Types of Cyberattacks That Threaten Small Businesses

The global cost of cyber crime will reach $2 trillion by 2019, according to IBM. For small business owners, successfully preventing a cyberattack can mean the difference between staying financially afloat and permanently losing their spot in the marketplace. It is therefore crucial for entrepreneurs to understand the types of cyber threats that might harm… Read more »

/ Rebecca Bernstein/ Information Technology

5 Famous Cyberattacks in the Last 5 Years

In today’s technology-driven world, exploitation of digital systems is all too common. Whether carried out on individuals, companies or governments, cyberattacks are unique due to their covert nature and scope of people they affect. Here are five of the most prominent cyberattacks in recent history. Famous Cyberattacks Adobe Systems (2013) What Happened Adobe Systems is a… Read more »

/ Rebecca Bernstein/ Communication

Famous Journalists of Our Time

“I became a journalist to come as close as possible to the heart of the world.” -Henry Luce For budding journalists, perhaps nothing is as important as discovering role models who inspire them toward greatness. Enter the individuals below. Whether demonstrating excellence in their field, innovating writing styles or giving a voice to the voiceless,… Read more »

/ Rebecca Bernstein/ Public Administration

An Introduction to the Public Policy-Making Cycle

Public policy is an essential function of government. As a tool for addressing societal challenges, it is the result of a great number of individuals working together to solve common problems. The public policy-making cycle streamlines this process. What Is Public Policy? Public policy describes the actions of government. Usually created in response to issues… Read more »