Emotional ads create a deep, visceral impression on the brain, and consumers are both consciously and subconsciously motivated by them. Let’s take a closer look at how emotions drive consumer behavior. Ads that focus on emotional drive rather than rational thought see nearly twice as much return on investment. In a neuromarketing study, campaigns that… Read more »
Every story is a journey. Whether set in a fantastical world or the house next door, all narratives in some way chronicle the universal human experience of growth and transition. A screenwriter’s responsibility is to help guide the audience along this path in an accessible and compelling way. Enter archetypes. First described by Swiss psychologist… Read more »
U.S. marketers spent more than $10 billion on content marketing in 2016, according to Forrester Research. Global marketing spend is estimated at $40 billion. In an effort to stand out, some companies take chances that generate public backlash instead of customer interest. Marketing failures can lead to negative attention as well as lost sales. Pepsi’s… Read more »
On the most basic level, something that connects all humans is laughter. Laughter is an important part of human psychology. It gives us a way to process all kinds of information, from funny stimuli to a situation where laughing is the only possible reaction because circumstances are tough. Humor grabs our attention, and that’s why… Read more »
Organizing an event can be an exciting and rewarding endeavor. Luckily, it can also turn into a career. Event planning is a profession on the rise, with an estimated growth rate of 11 percent by 2026, according to the Bureau of Labor Statistics. Event planners make an average of $47,350 a year, but can peak… Read more »
Much like a car crash, Americans can’t help but “rubberneck” to watch a high-profile court case. The United States has a unique fascination with true crime and criminal cases. The response to TV viewer ratings for the O.J. Simpson trial in 1995 spawned network shows like The Practice, Boston Legal, NCIS and drove up ratings… Read more »
During the 1930s, Americans’ main method of escape from war and poverty was radio. From thrilling mysteries to international news coverage, radio entertained and informed the American population like never before. Share on Facebook Share on Twitter Share on LinkedIn Share on Pinterest America’s Golden Age of Radio The Radio Boom The number of households… Read more »
A major emphasis in criminology — the study of crime and criminals — is why people commit crimes. Social and psychological theories of crime are two of the most common perspectives of how criminal activity develops. Psychological theories of crime have been influential in shaping the way society thinks about crime and delinquency and in… Read more »
What does it take for companies and organizations to be successful? There are many answers to that question. Some would say it’s having an effective mission; others would say it’s selling a product or service that’s in high demand. Ultimately, it’s a company’s organizational structure that helps determine success. An organizational structure is defined as “a… Read more »
Do you enjoy teaching adults and have great interpersonal skills? Then a job as a corporate trainer may be for you. Corporate trainers are human resource specialists who help improve employees’ skills. Many corporations see the value in keeping their employees happy, as well as developing their abilities — and that’s where corporate trainers come… Read more »
Point Park University is accredited by the Middle States Commission on Higher Education and complies with all regulations of the Pennsylvania Department of Education.
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