/ admin/ Screenwriting

How to Write Loglines that Work

The logline, which is a brief summary of a TV or movie script, is like a work of art in its own way. It takes a special kind of talent and creativity to sum up an entire film idea in one to two sentences. Loglines serve as pitches to producers and executives. A strong logline… Read more »

/ admin/ Public Relations and Advertising

The Recipe for Logo Design (Infographic)

Effective logos make the best use of shape, color and typeface. Put the three together, and you can create an easily recognizable and relatable brand. Take a closer look at the recipe for an effective logo. Share This Infographic Share on Twitter Share on Facebook Share on Pinterest Share on LinkedIn Embed This Infographic on… Read more »

/ admin/ Screenwriting

10 Ways Writers Can Stay Creative

Writing can be a fun, expressive exercise as you put your thoughts on paper or on screen. Until it’s not. Writer’s block is a frustrating emotion felt by writers around the world. When you’re stressed, and when you’re trying to come up with the perfect word, frustration grows. It can be difficult for screenwriters to… Read more »

/ admin/ Screenwriting

How to Choose Strong Character Names for Your Screenplay

The ability to choose strong character names is crucial to success as a screenwriter. Character names hold meaning. They have the power to draw audiences in, provide additional layers of context, or even foreshadow events in a story. While there are no rules for selecting character names, a number of guidelines can prove useful during… Read more »

/ admin/ Public Relations and Advertising

The Power of Emotional Advertising (Infographic)

Emotional ads create a deep, visceral impression on the brain, and consumers are both consciously and subconsciously motivated by them. Let’s take a closer look at how emotions drive consumer behavior. Ads that focus on emotional drive rather than rational thought see nearly twice as much return on investment. In a neuromarketing study, campaigns that… Read more »

/ Rebecca Bernstein/ Screenwriting

Archetypal Characters in the Hero’s Journey

Every story is a journey. Whether set in a fantastical world or the house next door, all narratives in some way chronicle the universal human experience of growth and transition. A screenwriter’s responsibility is to help guide the audience along this path in an accessible and compelling way. Enter archetypes. First described by Swiss psychologist… Read more »

/ Brian Neese/ Public Relations and Advertising

5 Marketing Failures You Can Learn From

U.S. marketers spent more than $10 billion on content marketing in 2016, according to Forrester Research. Global marketing spend is estimated at $40 billion. In an effort to stand out, some companies take chances that generate public backlash instead of customer interest. Marketing failures can lead to negative attention as well as lost sales. Pepsi’s… Read more »

/ Daniel Karell/ Public Relations and Advertising

Is Humor in Advertising Effective?

On the most basic level, something that connects all humans is laughter. Laughter is an important part of human psychology. It gives us a way to process all kinds of information, from funny stimuli to a situation where laughing is the only possible reaction because circumstances are tough. Humor grabs our attention, and that’s why… Read more »

/ Rebecca Bernstein/ Public Relations and Advertising

How to Become an Event Planner

Organizing an event can be an exciting and rewarding endeavor. Luckily, it can also turn into a career. Event planning is a profession on the rise, with an estimated growth rate of 11 percent by 2026, according to the Bureau of Labor Statistics. Event planners make an average of $47,350 a year, but can peak… Read more »

/ Daniel Karell/ Criminal Justice

5 Famous Court Cases

Much like a car crash, Americans can’t help but “rubberneck” to watch a high-profile court case. The United States has a unique fascination with true crime and criminal cases. The response to TV viewer ratings for the O.J. Simpson trial in 1995 spawned network shows like The Practice, Boston Legal, NCIS and drove up ratings… Read more »