As a writer, you’re in the business of words. Maybe your story only has a few so far. Maybe you’re polishing off an opus. Either way, you know that every word matters, and that some – like names – carry more weight than others. Choosing what to call each carefully crafted character challenges even the… Read more »
What do “The Shape of Water,” “Moonlight” and “Spotlight” have in common, aside from being the three most recent winners of Best Picture at the Academy Awards? All three began as a screenplay. Screenwriters develop the backbone of every successful movie – a thorough and detailed screenplay. Screenplays act as the blueprint of a film… Read more »
The logline, which is a brief summary of a TV or movie script, is like a work of art in its own way. It takes a special kind of talent and creativity to sum up an entire film idea in one to two sentences. Loglines serve as pitches to producers and executives. A strong logline… Read more »
Effective logos make the best use of shape, color and typeface. Put the three together, and you can create an easily recognizable and relatable brand. Take a closer look at the recipe for an effective logo. Share This Infographic Share on Twitter Share on Facebook Share on Pinterest Share on LinkedIn Embed This Infographic on… Read more »
Writing can be a fun, expressive exercise as you put your thoughts on paper or on screen. Until it’s not. Writer’s block is a frustrating emotion felt by writers around the world. When you’re stressed, and when you’re trying to come up with the perfect word, frustration grows. It can be difficult for screenwriters to… Read more »
The ability to choose strong character names is crucial to success as a screenwriter. Character names hold meaning. They have the power to draw audiences in, provide additional layers of context, or even foreshadow events in a story. While there are no rules for selecting character names, a number of guidelines can prove useful during… Read more »
Emotional ads create a deep, visceral impression on the brain, and consumers are both consciously and subconsciously motivated by them. Let’s take a closer look at how emotions drive consumer behavior. Ads that focus on emotional drive rather than rational thought see nearly twice as much return on investment. In a neuromarketing study, campaigns that… Read more »
Every story is a journey. Whether set in a fantastical world or the house next door, all narratives in some way chronicle the universal human experience of growth and transition. A screenwriter’s responsibility is to help guide the audience along this path in an accessible and compelling way. Enter archetypes. First described by Swiss psychologist… Read more »
U.S. marketers spent more than $10 billion on content marketing in 2016, according to Forrester Research. Global marketing spend is estimated at $40 billion. In an effort to stand out, some companies take chances that generate public backlash instead of customer interest. Marketing failures can lead to negative attention as well as lost sales. Pepsi’s… Read more »
On the most basic level, something that connects all humans is laughter. Laughter is an important part of human psychology. It gives us a way to process all kinds of information, from funny stimuli to a situation where laughing is the only possible reaction because circumstances are tough. Humor grabs our attention, and that’s why… Read more »
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