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The Recipe for Logo Design (Infographic)

Effective logos make the best use of shape, color and typeface. Put the three together, and you can create an easily recognizable and relatable brand. Take a closer look at the recipe for an effective logo. [Transcript] The Recipe for Effective Logo [...]

July 31, 2018|Public Relations and Advertising|

5 Marketing Failures You Can Learn From

U.S. marketers spent more than $10 billion on content marketing in 2016, according to Forrester Research. Global marketing spend is estimated at $40 billion. In an effort to stand out, some companies take chances that generate public backlash instead of customer interest. [...]

April 16, 2018|Public Relations and Advertising|

Ringing in the New Year: A Look at Resolutions (Infographic)

Ringing in the New Year: A Look at Resolutions Not everyone makes New Year’s resolutions, and that may have something to do with the fact that those who do often fail. Let’s take a look at the most common resolutions for 2018, [...]

February 12, 2018|Public Relations and Advertising|

How to Use Geolocation Marketing to Stand Out

For the first time in history, more American adults use mobile devices than traditional computers when searching for local products and services, reports the Local Search Association. Geolocation is a marketing method that seeks to use mobile technology to push local sales. As [...]

September 7, 2017|Communication|

Types of Social Media: A Marketer’s Guide

Social media is an integral part of the American consumer experience. Whether to learn about products, communicate with friends, watch content, or engage with current events, 70 percent of the nation interacts with these digital platforms, according to the Pew Research Center. For marketers, [...]

September 5, 2017|Communication|

Patient Satisfaction and the Human Side of Health Care

It’s a given that hospitals value patient safety. But what about patient satisfaction? Providing positive patient experiences is now a top strategic priority among hospitals in the United States, according to a report by the Vocera Experience Innovation Network. Understanding the context [...]

September 1, 2017|Health Care Administration|
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