/ LearningHouse/ Business

Making the Deal: How to Close a Sale

Even the best marketing campaign won’t impact your bottom line if your team doesn’t know how to close a sale. Closing a sale may seem easy, especially with brand recognition and a great product, but even the most seasoned businesspeople can lack sales closing techniques and struggle with how to close a deal. That’s not… Read more »

/ LearningHouse/ Business

Going Viral: The Benefits of Video Marketing | PPU Online

In our image-obsessed culture, it’s no surprise that more people are watching videos than ever before. According to the Pew Research Center, nearly three-quarters of U.S. adults watch YouTube videos. Video consumption is trending even more among younger generations, too, with 90% of 18- to 24-year-olds reporting to use the medium. As a result, it’s… Read more »

/ Jennifer Harrington/ Communication

5 Steps to Create a Social Media Strategy for Your Business

ways to create a social media strategy illustration

This blog post was written by guest contributor Katie Love If your business has no presence on social media, you have a problem. According to the Global Digital Report 2019, there are 3.5 billion active social media users. That’s 3.5 billion people every day your business can potentially turn into customers. As a social media… Read more »

/ admin/ Business, Information Technology

9 Investment Strategies for Beginners

graphic of a hand putting money into a piggy bank

The world of investing has never been more accessible. Because of rapid technological developments, people from a number of diverse backgrounds can grow their wealth by making shrewd investments. According to the U.S. Department of Commerce, our constantly expanding financial industry is the largest per dollar amount in the world. Because of this $1.5 trillion… Read more »

/ admin/ Business

How Types of Stakeholders Ensure Project Success

Illustration of stakeholders collaborating on a business project in an office.

When projects move past the brainstorming stage, it’s common for different people to come on board to get the job done. Shared ownership over a project is an integral part in moving it toward completion, and the different people involved in any given project are known as stakeholders. Some are inside the organization, and others… Read more »

/ admin/ Communication

How Marketers Are Leveraging Micro Influencers

In social media marketing, influencers reign supreme. Major celebrities with massive followings often help drive sales when they endorse different products, but this practice isn’t cheap. In 2019, Kim Kardashian reportedly is charging between $300,000 to $500,000 per post. Clearly, not every company can afford such a high rate. As a result, more and more… Read more »

/ admin/ Communication

How to Respond to a Social Media Crisis

A brand team huddles around a conference table with laptops to address a social media crisis.

In the age of social media, customers can give feedback immediately and, in a lot of cases, anonymously. Because of this, companies now have a responsibility to communicate with social media users in real time. In this online environment, things have the potential to turn sour quickly. When they do, businesses start to feel the… Read more »

/ admin/ Communication

How to Get Started as a Social Media Consultant

Young professional working on her laptop while drinking a latte with emojis, reactions and message bubbles floating nearby.

This blog post was written by guest contributor Viveca Chow. In this day and age, social media has led to a world of convenience. It has become so convenient that you can now use it to your advantage and make a living out of it. Brands are constantly looking for social media managers, influencers and… Read more »

/ admin/ Communication

To Post or Not to Post? Social Media for Small Business

Because most of the world now is online, smaller and growing companies have the unique opportunity to reach wider audiences through social media. As a result, 54% of small businesses are looking to expand their online profiles through a stronger social media presence, according to Wells Fargo. It’s important, then, for small business owners to… Read more »

/ admin/ Communication

Using Technology to Improve Communication at Work

Illustration of two business professionals leaning out of computer screens to shake hands representing technology changes to communication at work.

Communication at work is different than it was just ten years ago. The days of faxes, telephone calls and memos are over, and in their place is a technologically connected office space. This allows for almost constant feedback and availability. Office communication technology has been both applauded and tolerated, but when used correctly, it can… Read more »