Emotional ads create a deep, visceral impression on the brain, and consumers are both consciously and subconsciously motivated by them. Let’s take a closer look at how emotions drive consumer behavior. Share This Infographic Share on Twitter Share on Facebook Share on Pinterest Share on LinkedIn Embed This Infographic on Your Site <a href=”https://online.pointpark.edu/public-relations-and-advertising/emotional-advertising/”><img src=”https://online.pointpark.edu/wp-content/uploads/201806-EmotionalAdvertising-infographic-PPU.jpg”… Read more »

U.S. marketers spent more than $10 billion on content marketing in 2016, according to Forrester Research. Global marketing spend is estimated at $40 billion. In an effort to stand out, some companies take chances that generate public backlash instead of customer interest. Marketing failures can lead to negative attention as well as lost sales. Pepsi’s… Read more »

On the most basic level, something that connects all humans is laughter. Laughter is an important part of human psychology. It gives us a way to process all kinds of information, from funny stimuli to a situation where laughing is the only possible reaction because circumstances are tough. Humor grabs our attention, and that’s why… Read more »

Organizing an event can be an exciting and rewarding endeavor. Luckily, it can also turn into a career. Event planning is a profession on the rise, with an estimated growth rate of 11 percent by 2026, according to the Bureau of Labor Statistics. Event planners make an average of $47,350 a year, but can peak… Read more »

During the 1930s, Americans’ main method of escape from war and poverty was radio. From thrilling mysteries to international news coverage, radio entertained and informed the American population like never before. Share on Facebook Share on Twitter Share on LinkedIn Share on Pinterest America’s Golden Age of Radio The Radio Boom The number of households… Read more »