When projects move past the brainstorming stage, it’s common for different people to come on board to get the job done. Shared ownership over a project is an integral part in moving it toward completion, and the different people involved in any given project are known as stakeholders. Some are inside the organization, and others… Read more »
In social media marketing, influencers reign supreme. Major celebrities with massive followings often help drive sales when they endorse different products, but this practice isn’t cheap. In 2019, Kim Kardashian reportedly is charging between $300,000 to $500,000 per post. Clearly, not every company can afford such a high rate. As a result, more and more… Read more »
In the age of social media, customers can give feedback immediately and, in a lot of cases, anonymously. Because of this, companies now have a responsibility to communicate with social media users in real time. In this online environment, things have the potential to turn sour quickly. When they do, businesses start to feel the… Read more »
This blog post was written by guest contributor Viveca Chow. In this day and age, social media has led to a world of convenience. It has become so convenient that you can now use it to your advantage and make a living out of it. Brands are constantly looking for social media managers, influencers and… Read more »
Because most of the world now is online, smaller and growing companies have the unique opportunity to reach wider audiences through social media. As a result, 54% of small businesses are looking to expand their online profiles through a stronger social media presence, according to Wells Fargo. It’s important, then, for small business owners to… Read more »
Communication at work is different than it was just ten years ago. The days of faxes, telephone calls and memos are over, and in their place is a technologically connected office space. This allows for almost constant feedback and availability. Office communication technology has been both applauded and tolerated, but when used correctly, it can… Read more »
Despite the growth of electronic payment processing methods, it may surprise you to learn that cash is still one of the most popular methods of payment. A study by the Federal Reserve Bank of Atlanta on the payment preference of consumers found that cash transactions amounted to more than 30% of total transactions in 2017…. Read more »
When a company is formed and throughout its entire lifecycle, its brand is pivotal to success. Sometimes, a brand doesn’t resonate with the target market or becomes stale and a company must consider a rebrand. This can consist of changing or updating the brand’s name, logo or entire identity. Rebranding is a significant undertaking that… Read more »
The direct-to-consumer business model has experienced tremendous growth in the U.S. and disrupted the economic landscape of large retail stores. The direct-to-consumer model allows companies to manufacture, market and sell products straight to consumers. By cutting the middleman out of the process, these companies often have higher profit margins, more control of their manufacturing and… Read more »
A big challenge facing the criminal justice system is juvenile recidivism, repeat criminal offenses by minors. While there are no national estimates, individual states keep statistics on juvenile offenses and how many are committing multiple crimes. In recent years, the arrest rate for minors has declined, in part because of measures put in place to… Read more »
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