#BeSocial: Why Your Social Media Presence is Your Business and Calling Card!
This blog post was written by guest contributor Courtney Brennan. If there was ever a time that proved the power, necessity and connectability of social media, that time is now! I’m writing this as we’re in the middle of a very scary [...]
Going Viral: The Benefits of Video Marketing | PPU Online
In our image-obsessed culture, it’s no surprise that more people are watching videos than ever before. According to the Pew Research Center, nearly three-quarters of U.S. adults watch YouTube videos. Video consumption is trending even more among younger generations, too, with 90% of 18- [...]
5 Steps to Create a Social Media Strategy for Your Business
This blog post was written by guest contributor Katie Love If your business has no presence on social media, you have a problem. According to the Global Digital Report 2019, there are 3.5 billion active social media users. That’s 3.5 billion people every [...]
How Marketers Are Leveraging Micro Influencers
In social media marketing, influencers reign supreme. Major celebrities with massive followings often help drive sales when they endorse different products, but this practice isn’t cheap. In 2019, Kim Kardashian reportedly is charging between $300,000 to $500,000 per post. Clearly, not every company can [...]
How to Respond to a Social Media Crisis
In the age of social media, customers can give feedback immediately and, in a lot of cases, anonymously. Because of this, companies now have a responsibility to communicate with social media users in real time. In this online environment, things have the [...]
How to Get Started as a Social Media Consultant
This blog post was written by guest contributor Viveca Chow. In this day and age, social media has led to a world of convenience. It has become so convenient that you can now use it to your advantage and make a living [...]
To Post or Not to Post? Social Media for Small Business
Because most of the world now is online, smaller and growing companies have the unique opportunity to reach wider audiences through social media. As a result, 54% of small businesses are looking to expand their online profiles through a stronger social media presence, according [...]
Using Technology to Improve Communication at Work
Communication at work is different than it was just ten years ago. The days of faxes, telephone calls and memos are over, and in their place is a technologically connected office space. This allows for almost constant feedback and availability. Office communication [...]
Troopers and Tech: The Relationship Between Policing and Technology
Just as average citizens use technological innovations as part of their daily routines, many law enforcement agencies are adopting new technology, as well. From social media to on-the-go cameras, these technological advancements are changing not only the way we interact with one [...]
Defining Adult Learning and Training in Business
Can employee training and development impact not only how effective workers are but also how long they stay at a company? LinkedIn’s 2018 Workforce Learning Report found that 94 percent of employees would stay at a company longer if it invested in [...]
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