A toxic work environment can’t be created unless it has fertile ground to take root in, and the values and ethics of a company’s leaders play a large role in that. HR departments must regularly assess all employees on an individual basis and look for instances of discriminatory beliefs, lack of accountability, hostile leadership styles,… Read more »
As office dress codes have changed over the decades, Human Resource professionals have been given the responsibility to align dress code rules with social and political norms. Throughout the evolution of workplace dress codes, HR professionals have been able to identify a steady increase in workplace satisfaction and productivity due to more relaxed dress codes…. Read more »
Human resources departments are a fundamental component in any successful organization. Within these departments, one of the positions on the rise is HR generalist. With the ability to go both deep and shallow in their knowledge of human resources, Forbes described that generalists work in a state of “perpetual beta,” meaning they aren’t specifically in… Read more »
As a writer, you’re in the business of words. Maybe your story only has a few so far. Maybe you’re polishing off an opus. Either way, you know that every word matters, and that some – like names – carry more weight than others. Choosing what to call each carefully crafted character challenges even the… Read more »
What do “The Shape of Water,” “Moonlight” and “Spotlight” have in common, aside from being the three most recent winners of Best Picture at the Academy Awards? All three began as a screenplay. Screenwriters develop the backbone of every successful movie – a thorough and detailed screenplay. Screenplays act as the blueprint of a film… Read more »
The logline, which is a brief summary of a TV or movie script, is like a work of art in its own way. It takes a special kind of talent and creativity to sum up an entire film idea in one to two sentences. Loglines serve as pitches to producers and executives. A strong logline… Read more »
Effective logos make the best use of shape, color and typeface. Put the three together, and you can create an easily recognizable and relatable brand. Take a closer look at the recipe for an effective logo. Share This Infographic Share on Twitter Share on Facebook Share on Pinterest Share on LinkedIn Embed This Infographic on… Read more »
Writing can be a fun, expressive exercise as you put your thoughts on paper or on screen. Until it’s not. Writer’s block is a frustrating emotion felt by writers around the world. When you’re stressed, and when you’re trying to come up with the perfect word, frustration grows. It can be difficult for screenwriters to… Read more »
The ability to choose strong character names is crucial to success as a screenwriter. Character names hold meaning. They have the power to draw audiences in, provide additional layers of context, or even foreshadow events in a story. While there are no rules for selecting character names, a number of guidelines can prove useful during… Read more »
Emotional ads create a deep, visceral impression on the brain, and consumers are both consciously and subconsciously motivated by them. Let’s take a closer look at how emotions drive consumer behavior. Ads that focus on emotional drive rather than rational thought see nearly twice as much return on investment. In a neuromarketing study, campaigns that… Read more »
Point Park University is accredited by the Middle States Commission on Higher Education and complies with all regulations of the Pennsylvania Department of Education.
3624 Market Street
Philadelphia, PA 19104
267-284-5000
