Professionals who can blend creativity with strategic planning and teamwork are essential to every business. The online Bachelor of Arts in Public Relations and Advertising degree from Point Park University offers a diverse curriculum that prepares you for a successful career. With an online bachelor’s in public relations and advertising, you’ll gain the experience and tools you need with hands-on courses, including a capstone project where you’ll work alongside an agency to develop a fully integrated marketing campaign for a corporate or nonprofit client.
All courses in Point Park’s online public relations and advertising degree are created by professionals for professionals, focused on preparing students for a future career. The combination of coursework in both the PR and advertising fields gives you an immediate advantage in the job market. Our online public relations and advertising degree is designed in a fully digital, flexible environment dedicated to your success, offering support from application to graduation.Request Info
*Math course level dependent on results of placement exam.
×*Math course level dependent on results of placement exam.
**One Writing Intensive course in addition to ENGL 101 is required for graduation.
Students applying for entry into Point Park University’s B.A. in Public Relations and Advertising program must meet the following requirements:
Media buyers are responsible for purchasing media space in print, radio, television, film and internet outlets. They are responsible for researching effective channels, targeting appropriate customer demographics, working within budgets, maintaining relationships with media sales agencies and more. Media buyers must possess excellent analytical skills and be effective in interpersonal communication as well as negotiating.
Copywriters are responsible for generating written content for marketing materials such as articles, advertisements, television commercials, websites, fliers, publications and more. They must be excellent at working within strict deadlines, collaborating with other marketing professionals and discerning the appeal of the products they sell, and they must respond flexibly to feedback. Copywriters must possess excellent written communication skills.
Public relations coordinators work to ensure that their clients gain and retain a positive reputation with the public. They may develop and implement PR strategies; analyze media coverage; serve as a client liaison to various partners, media outlets and the public; and manage PR during crises, among other responsibilities. Public relations managers must possess flexibility and solid communication skills and must be able to work well under pressure.
Special events planners are responsible for coordinating and running large events such as expos, trade shows, parties and more. Depending on the event, they may put together and adhere to budgets, book talent, choose menus, design promotional materials, coordinate logistics, publicize and perform other related tasks. Special events planners must have excellent skills in time management, interacting with others and remaining flexible in their work.
Account managers serve as the main point of contact with clients in a marketing setting. They may work to develop and maintain client relationships, provide timely delivery of products, prepare reports, communicate project updates, negotiate contracts and address challenging requests as needed. Account managers must be excellent communicators and have solid experience in negotiating, presenting and working with computers.
Discover the Point Park University Online degree that will help you further your current career, or forge a new career path.Request Info
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