Program Overview

Professionals who can write clearly, think strategically and work collaboratively on a team are needed in every business. The online Bachelor of Arts in Public Relations and Advertising degree from Point Park University offers a diverse curriculum that prepares you for a successful career in either of these exciting fields. You’ll gain the experience and tools you need with hands-on courses, including a capstone project where you’ll work alongside an agency to develop a fully integrated marketing campaign for a corporate or nonprofit client. With two concentrations available, you choose your learning path.

Curriculum Overview

All courses in the PR and advertising program are created by professionals for professionals, focused on preparing students for a future career. Learn in a fully online, flexible environment dedicated to your success, offering support from application to graduation.

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  • Next Start Date:March 5, 2017
  • Est. Program Length:2-4 Years
  • Credit Hours:125
  • Course Length:8 Weeks
  • Cost Per Credit:$412
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Ranked as one of The 25 Most Affordable Online Bachelor's Degrees in Communications and Public Relations

Available Concentrations

Advertising

With courses in media planning, branding and creating campaigns, this concentration offers a wide foundation of knowledge for those entering the field of advertising. You’ll gain an understanding of modern concepts used by advertising professionals. The faculty members at Point Park have advertising experience, including running their own agencies, so you’ll gain the real-world skills needed to thrive in this demanding industry.

Public Relations

This specialty focuses on skills needed to succeed in public relations, including special events planning, modern media theory and electronic publishing. The curriculum focuses not only on the fundamentals of public relations, but also on emerging techniques and technology so you’ll be prepared for success today, and tomorrow. Learn from professionals who bring their years of industry experience to the classroom.

Thematic Core Courses (42 credits)
  • COMM 101 Oral Communications and Presentation
  • ENGL 101 College Composition
  • UNIV 101 City-University Life
  • Explore the World – Choice 1
  • Explore the World – Choice 2
  • Investigative Science
  • Investigative Mathematics
  • Interpret Creative Works
  • Understand People – Choice 1
  • Understand People – Choice 2
  • Succeed in Business
  • Appreciate and Apply the Arts
  • Discover Technology (JOUR 103 Visual Communication Design)
  • Capstone

*Math course level dependent on results of placement exam.
**One Writing Intensive course in addition to ENGL 101 is required for graduation.

Departmental Major Requirements (56 credits)
  • Writing Intensive Course
  • Designated English Literature
  • Language Sequence
  • History 203 OR 204
  • POLS 102, 202, 205, 209, 250, 308, 372 OR 402
  • ECON 201, 202, OR 421
  • JOUR 101 Survey of Mass Communication
  • JOUR 150 Journalistic Writing and Editing
  • JOUR 206 Intro to Advertising and PR
  • JOUR 239 IMC Research for Ad/PR
  • JOUR 255 PR Writing (IMC 330)
  • JOUR 300 Career Prep Seminar
  • JOUR 301 Ad Copy and Layout
  • JOUR 306 Social Media Practices
  • JOUR 311 Practicum
  • JOUR 326 IMC Planning
  • JOUR 412 Media Ethics and Responsibilities
  • JOUR 418 Comm. Law and Regulation
  • JOUR 433 Advertising Competition OR JOUR 497 IMC Capstone
General Elective Requirements (15 credits)
  • Students may use general electives to complete or partially complete a double major or one or more minors.
Advertising Concentration (12 credits)

Choose four courses from the following:

  • IMC 472 Media Planning and Buying
  • JOUR 215 Video Production and Editing
  • JOUR 280 Introduction to Multimedia
  • JOUR 307 Desktop/Electronic Publishing
  • JOUR 313 Mass Media Internship I
  • JOUR 336 Branding and Corporate Identity
  • JOUR 390 International Media
  • JOUR 413 Mass Media Internship II
  • JOUR 436 Advertising Campaigns
  • PHOT 205 Intro to Digital Photography
Public Relations Concentration (12 credits)

Choose four courses from the following:

  • IMC 472 Media Planning and Buying
  • JOUR 215 Video Production
  • JOUR 280 Introduction to Multimedia
  • JOUR 307 Desktop/Electronic Publishing
  • JOUR 313 Mass Media Internship I
  • JOUR 327 Public Relations Theory
  • JOUR 336 Branding and Corporate Identity
  • JOUR 390 International Media
  • JOUR 413 Mass Media Internship II
  • JOUR 416 Special Events Planning
  • PHOT 205 Intro to Digital Photography

Students applying for entry into Point Park University’s B.A. in Public Relations and Advertising program must meet the following requirements:

  1. Degree admission requires a satisfactory transcript from either a high school or postsecondary institution. Transcripts from postsecondary institutions must include a minimum of 12 earned credits or six months of training. A cumulative minimum GPA of 2.0 is required. Students with a lower GPA may be considered for admission by the program director based on additional information in support of the application.
  2. The university reserves the right to require an interview or supplementary materials for any applicant (degree or non-degree) and use these as a means for making an admission decision.

Career Outcomes

The need for public relations and advertising specialists is projected to grow 12 percent through 2022, according to the U.S. Bureau of Labor Statistics. Possible careers for graduates of this degree program include:

  • Media Buyer
  • Copywriter
  • Public Relations Coordinator
  • Special Events Planner
  • Account Manager
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Next Steps

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