An online communication degree for a shifting media landscape.
The exceedingly transfer-friendly major in Mass Communication gives students the skills to deal with an ever-changing field. Social media and the internet have fundamentally altered the communication process, and skilled professionals need to understand both the tools and the reasons we use them. Enter an online bachelor’s degree in communication. Now, gain the knowledge you need to become an effective communicator who uses tried-and-true strategies as well as new technology with the online Bachelor of Arts in Mass Communication from Point Park University.
This fully online program is designed for communication professionals by communication professionals. Each course is created and taught by professors with years of experience in the industry. With courses in broadcasting, media ethics, communication law and more, our online bachelor’s degree in communication will give you the advanced expertise and real-world knowledge you need for a productive and exciting career. The program is designed with your success in mind, from the flexible scheduling of fully online classes to personal support from application to graduation. Discover how an online bachelor’s degree in communication can transform your career — and your life.Request Info
JOUR 433 – Advertising Competition
Students prepare an IMC campaign and present it at the National Student Advertising Competition of the American Advertising Federation. Campaigns have been for a car, credit card company, airline and a magazine publisher, all of which sponsored the annual competition. Students assume job titles and descriptions and produce a comprehensive IMC plan, involving research and all forms of the Integrated Marketing Communications process, including media. Prerequisites: Completion of all School of Communication and PRAD required core courses.JOUR 445 – Editing & Producing the News
Traditional and transitional principles of news value, news selection, and news presentation will be discussed in class. Applying these principles, students will serve as gatekeepers and decision makers (assignment editors, chief photographers, web producers, head writers, segment producers, anchors and program producers) for a weekly newscast and other student multimedia news efforts. The instructor and students will discuss journalistic, ethical, legal, societal and professional perspectives and challenges presented by these real-world journalistic decisions. Prerequisite: JOUR 304.
JOUR 447 – Electronic Media Management
This course will introduce students to the fundamental theories and concepts of management in the media industry. Students will demonstrate their understanding of these concepts through projects, case studies and management simulations. Prerequisites: Junior or Senior Standing
JOUR 455 – Multimedia Capstone
This course will serve as a capstone to those in the Multimedia major. The course will be conducted in a workshop format, with students producing an interactive multimedia project as a final portfolio piece. Components of the project may include text, Web design, video, audio, graphic design and interactive media design. Prerequisite: 75+ Credits , JOUR 215, JOUR 220, JOUR 280, JOUR 307, JOUR 365 or permission.
JOUR 490 – Journalism Capstone
Students apply their cumulative skills in the creation of long-form, well researched, multiple-source journalism for web and/or multiplatform delivery. During the course, students work in consultation with the instructor to create their individual projects. Students also finalize their individual portfolios that includes the projects created for this class. Prerequisite: Senior Standing.
JOUR 497 – IMC Agency
Students will work in a student-run agency model to plan, research and construct integrated communications campaigns for local nonprofit, business or civic organizations utilizing advertising, public relations, direct communications and promotions. Students will assume agency job titles and descriptions and will demonstrate mastery of communications theory/practice, processes and techniques, and agency management. The course will also serve as a valuable portfolio for employment. The major goal of the course is to put to work learned advertising, public relations and marketing principles and theories with an emphasis on researching, writing and producing solid integrated marketing communications plans and tactics. Prerequisites: Completion of all School of Communication and PRAD required core courses.
PHOT 470 – Documental Photography
Students will work on photo documentary projects based on the established methodology to reduce the fast paced world to a set of still images that convey life and world experiences by creating a distinctive and compelling sense of reason, place and time. Students will gain a basic understanding of documentary photography history and principles through writing reactions to assigned books and films about documentary principles. Students will establish personal methods to focus on the meaning and content of their pictures, the quality of their pictures and the way they observe the world around them. Prerequisites: PHOT 107 or PHOT 108, PHOT 205.
PHOT 481 – Senior Thesis I
This self-directed senior seminar is designed to bring seniors together to discuss and develop their thesis projects, research paper and exhibition plans. The seminar encourages teamwork on developing an exhibition and the ensuing professional practice in photography, continuing education, pricing strategies, presentation formats, and artist statements. In preparation for their career, students visit local artists’ studios and visiting artists provide feedback of work in progress. Prerequisite: ENGL 368, PHOT 310, PHOT 390, PHOT 400 & Passing JR Portfolio Review.
Choose any combination of:
HIST 300+ level- 6 credits
HIST 201 – Western Civilization to the Sixteenth Century
This introductory survey course will familiarize students with major themes and historical events in the Western World from the Ancient World to the 1500s. Students will analyze the major forces, ideas and institutions which influenced the peoples of the world and look at the foundations of Western cultural expansion outward. In this course students will learn to think critically about historical events and how they are interpreted to better understand the relationship between historical events and contemporary interpretation of those events. Students will locate and evaluate primary and secondary texts and use them to write critically about history.
HIST 202 – Western Civilization since the Sixteenth Century
This introductory survey course will familiarize students with major themes and historical events in the Western World from the 1500s to the twenty-first century. Student will analyze the major forces, ideas and institutions which influenced the peoples of the world and examine the impact of Western cultural imperialism. In this course students will learn to think critically about historical events and how they are interpreted to better understand the relationship between historical events and contemporary interpretation of those events. Students will located and evaluate primary and secondary texts and use them to write critically about history.
Students applying for entry into Point Park University’s B.A. in Mass Communication program must meet the following requirements:
Public relations specialists are responsible for managing the public images of companies and organizations. As part of their role, they may create press releases, write speeches for executives, evaluate public opinion, communicate with the media and more. PR specialists should be fluent in all media outlets including radio, television, newspapers, magazines and digital sources.
News reporters work to provide news and information to the public. They may research and update stories, conduct interviews, write articles and scripts regarding the news, analyze audience opinions of the news and other relevant duties. News reporters may work on the local, state, national or international levels.
Advertising account executives work to create and maintain client relationships within the advertising and marketing field. They may be responsible for promoting products and services, working toward sales goals, strategizing with clients, negotiating contracts and placing advertisements for clients in media outlets, among other tasks. These professionals require exceptional interpersonal skills.
Graphic designers create visual designs using both text and images, often for advertising and marketing purposes. They may be responsible for determining client needs, creating visual items such as logos, illustrations and other images, designing layouts and typefaces, incorporating client feedback and more. Graphic designers often work with software and technology specifically built for their field.
Broadcasters are journalists who work in television and radio. They may read the news, serve as anchors or hosts for news broadcasts, announce at sporting events, write and select content for shows, interview subjects and other relevant duties. These media professionals must notably possess the ability to speak in front of audiences in a clear and effective manner.
Technical writers are responsible for creating instruction manuals, how-to guides and various other documents designed to explain technical processes and information to the public. They may study products; collaborate with technical staff; create, standardize and update written works; and more. These writers must possess an excellent ability to translate technical know-how into highly accessible content.
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