Posts Categorized: Public Relations and Advertising

Sending the Right Message: The Relationship Between Public Relations and Political Campaign Strategies

In many ways, public relations is a natural extension of politics. The way the general public perceives political candidates goes a long way toward how they will vote. But controlling public perception is easier said than done. That’s why political campaigns have extensive personnel dedicated to ensuring a candidate appears in the best light possible,… Read more »

Shaping a Vision: The Relationship Between Marketing and Political Campaign Strategies

With the presidential election in full swing, Americans are focused on deciding who will get their vote. Certainly, the issues remain an important part of political campaigns. However, a candidate’s image also plays a significant role. Voters must be able to envision a candidate as president of the United States. That is where political marketing… Read more »