Posts Categorized: Communication

How to Use Geolocation Marketing to Stand Out

For the first time in history, more American adults use mobile devices than traditional computers when searching for local products and services, reports the Local Search Association. Geolocation is a marketing method that seeks to use mobile technology to push local sales. As an innovative approach to the field, geolocation can help businesses increase the… Read more »

Types of Social Media: A Marketer’s Guide

Social media is an integral part of the American consumer experience. Whether to learn about products, communicate with friends, watch content, or engage with current events, 70 percent of the nation interacts with these digital platforms, according to the Pew Research Center. For marketers, this reality highlights the importance of using social media effectively in… Read more »

Famous Journalists of Our Time

“I became a journalist to come as close as possible to the heart of the world.” -Henry Luce For budding journalists, perhaps nothing is as important as discovering role models who inspire them toward greatness. Enter the individuals below. Whether demonstrating excellence in their field, innovating writing styles or giving a voice to the voiceless,… Read more »

Great Beginnings: How to Write a Lead

In journalism, the beginning sentences of a news story are everything. Called leads or “ledes,” they must convey essential information, set the tone and entice people to continue reading. If you’re interested in becoming an expert journalist, understanding how to write a lead is a key skill for your toolbox. Tips for Writing Leads Below… Read more »

Press, Politics and Private Ownership: Comparing Global Media Systems

The nature of a country’s media cannot be divorced from its political, cultural or historical context. Comparing media systems provides an opportunity to understand how different nations view the role of the press, journalism and information distribution. Types of Media Systems Below are a few of the most common and influential media systems. Polarized Pluralist… Read more »